Samantha Ruskin-Ortis, MBA

Senior Manager Marketing Operations at e.l.f. Beauty

Brooklyn, New York, United States

About

As a results-driven Project Manager with an MBA, I specialize in leading cross-functional teams to execute 360° marketing campaigns with precision and efficiency. Currently at e.l.f. Cosmetics, I oversee end-to-end project management, ensuring seamless collaboration across brand marketing, e-commerce, creative, and sales teams. My expertise lies in streamlining workflows, managing resources effectively, and optimizing processes to maximize campaign impact. With a background spanning beauty, tech, and media, I thrive in fast-paced environments, solving challenges proactively and improving processes to enhance efficiency. Passionate about creative problem-solving, I build strong cross-functional relationships to turn ideas into successful marketing executions.

Experience

  • E.L.F. BEAUTY ()
    • Senior Manager Marketing Operations
      May 2026 - Present · 3 mos

    • Project Manager, Digital
      May 2024 - Jun 2026 · 2 yrs 2 mos

    • Project Manager, Marketing & Creative Operations
      Mar 2023 - May 2024 · 1 yr 3 mos

  • Senior Creative Project Manager at FITURE US
    Aug 2022 - Feb 2023 · 7 mos

  • Brand Project Manager at DailyPay, Inc.
    Dec 2021 - Aug 2022 · 9 mos

  • Fitness Instructor at Rumble
    Jul 2021 - Mar 2022 · 9 mos

  • Marketing Operations Coordinator, Spectrum Networks at Charter Communications
    Nov 2020 - Dec 2021 · 1 yr 2 mos

    • Monitor projects from contract start to finish by tracking invoices, payments, and deliverables to ensure project goals are met • Act as main point of contact for finance and legal to track the status of all key projects • Manage $12.5M budget, financial data, and strategy on behalf of consumer marketing/research/digital/product groups to prepare for annual/quarterly budget planning and monthly close which includes accruals, variance explanations, and reforecasts • Oversee execution of Spectrum News App campaigns for NY1 and assist digital engagement team as needed • Identify, develop, and manage all aspects of vendor onboarding, sponsorships, community events, and talent appearances • Work cross functionally with all Spectrum News regions, digital, product, project management, and creative teams to ensure all updates for on-channel and promotions are scheduled and running properly • Maternity leave coverage for Upstate NY Senior Marketing Manager