Singapore, Singapore
A creative and collaborative Community Manager, focused in driving growth and raising brand awareness and brand love through customer and KOL campaign strategies. Specialises in cross- channel marketing ensuring that the community of a brand has the best experiences.
Building communities for startups, with a particular focus on influencer (KOL) management
- Owned the development of a strategic ambassadorship marketing plan for all owned and paid channels distribution across business lanes in three markets (SG, ID, HK) - Worked collaboratively with the Amplifications team to build and measure channel KPIs and develop strategies based on hypothesis and insights from data/statistical analysis - Worked collaboratively with content strategists to improve content strategy and maximise distribution of assets, and develop strategies to drive impact for the business
- Recruited, trained and supervised staff across two outlets Streamlined store's SOP to ensure a smoother workflow - Worked closely with the marketing team to produce suitable campaigns for new store launches - Outsourced and purchased new brands and products