Chicago, Illinois, United States
Award-winning marketing leader with deep expertise in influencer strategy and campaign execution. Proven experience leading influencer programs across CPG, B2B, DTC, and Pharma, spanning strategy and sourcing through content development, compliance, and performance reporting. Recognized for building influencer capabilities from the ground up, staying ahead of emerging trends, and leading with a collaborative, people-first approach.
Lead end-to-end influencer programs at scale. Our programming includes strategy, contracting, content creation, activation, and reporting — while complimenting the agency’s creative ideas that push our client’s business forward. Clients: Clorox, Glad, Pine-Sol, Cox Communications, Allergan, Kimberly Clark, Diners Club, and more. DE&I: Co-founder and lead of The Tribe, the agency’s employee resource group for Jewish employees and allies.
Briefed creative teams on organic and paid social best practices while providing in-depth knowledge on the platforms and creative inspiration Community Managed multiple brand social media pages Executed influencer programs at scale
Selected as one of 350 mentees from around the globe to participate in the mentee/mentor program. The Adweek Rising Mentorship Program is an extension of the Adweek Executive Mentor Program, connecting new and rising marketers with successful senior-level marketers to help empower the next generation of diverse marketing talent.
Led and established a team of 75 women within the organization and maintained external connections Maintained relationships between Her Campus and other organizations on campus Created the first "Werq with Her Campus" event with 3x more attendance and 2x more money raised than previous events
Client: Allergan Assisted in research and review for healthcare professional and Unbranded campaigns. Researched competitor safety information guidelines, website organization, and industry trends Partnered with Account Supervisor to manage creative development and execution for print, digital and social advertisements for the consumer campaign Presented to the internal team on the healthcare industry needs for social influencers