New York, New York, United States
• Managing and growing Modelo’s social media channels with a focus on audience engagement and brand alignment. • Monitoring social conversations, trends, and community sentiment to inform strategy. • Collaborating with creative, marketing, and PR teams to execute campaigns that resonate with fans. • Leveraging analytics to measure performance, optimize content, and demonstrate impact.
• Spearhead comprehensive influencer and content marketing strategies, driving brand visibility for clients such as Spotify, Bumble, TikTok Shop, Nutrafol, Away, Uniqlo, FentyXPuma, and Wellness Pet. • Cultivate impactful relationships with influencers and artists, aligning partnerships with brand goals to amplify engagement within the music and entertainment industries. • Leverage data insights to identify top-performing creators, crafting campaigns that resonate authentically across platforms and maximize ROI. • Optimize content distribution to achieve measurable growth in audience reach and fan engagement across digital channels.
• Directed cross-functional teams to execute influencer marketing campaigns, ensuring seamless integration with brand strategies. • Monitored industry trends to innovate and maintain leadership in influencer marketing strategies, including social media activations and paid media integrations. • Partnered with senior leadership to develop and roll out new service offerings, enhancing client satisfaction and team performance. • Delivered campaign results by blending creative execution with analytical insights to exceed KPIs and drive client growth.
• Owned, planned, and executed multi-channel influencer and content marketing campaigns for clients including Levi’s, Panasonic, Beyond Yoga, Amazon Studios, Burberry, MGM Films, and TNT Network—leading to a 10x increase in TikTok engagement for key brands. • Managed $1.3M+ in branded partnership budgets across campaigns, overseeing content strategy, short-form video production, influencer sourcing, and community engagement. • Led development and execution of original content, from ideation to post-production—crafting platform-native, socially-driven stories that aligned with brand voice and campaign goals. • Provided creative direction during shoots and collaborated with production teams to ensure content was optimized for TikTok, Instagram Reels, and other short-form formats. • Directed cross-functional collaboration across sales, production, creative, legal, and influencer teams to ensure alignment throughout campaign execution. • Spearheaded contract negotiations with talent, agents, and managers to define scopes of work, timelines, and deliverables while driving cost efficiencies. • Maintained comprehensive project documentation including status reports, schedules, wrap reports, and budgets; presented performance insights to both internal and client stakeholders. • Supervised and mentored junior team members in influencer strategy, creative storytelling, and social-first content execution.
• Led shopper marketing initiatives for Unilever’s portfolio, including Dove, Dove Men's, Shea Moisture, Vaseline, and Tresemmé, across major retail partners. • Managed strategic retail marketing plans focused on shopper insights, driving innovation, and creating localized campaigns aligned with national objectives. • Supported the launch of key brand innovations through sampling programs, in-store activations, and customized retail content. • Collaborated cross-functionally with internal teams, regional retail leadership, and brand partners to ensure seamless program execution. • Utilized marketing toolkits including POS displays, permanent merchandising, KV development, and coupon distribution to enhance shopper experience. • Played a key role in Quarterly Business Planning and ongoing communications between client and retail teams. • Supported the merger between Geometry Global and VMLY&R, aligning new agency practices and processes for integrated success.