Samantha Hsieh

Global MBA Student @ NYCU | Applied Girl

Taiwan

About

I'm Pei-Yun Hsieh, and I have experience in cross-functional and international collaboration through startup projects with local and international teammates in GMBA and SEMI Taiwan. -Communication: Led 10+ bilingual events and client visits, showing strong cross-cultural skills. -Content Creation: Made 3 promo videos and ran 3 IGs, gaining 3,000+ views and 40% growth. -Analytics: GA certified; use Canva and video tools to present results effectively.

Experience

  • Applied Girl at Applied Materials Taiwan
    Sep 2025 - Present · 10 mos

    - Promoted Applied Materials’ latest programs and industry insights across personal social media platforms, increasing program visibility and engagement among university students by 30%+ - Participated in an exclusive visit to the Global Technology Learning Center, gaining first-hand exposure to semiconductor equipment operations and advanced manufacturing training systems

  • CS CX coordinator at ASML
    Jul 2025 - Present · 1 yr

    - Managed the TSMC onboard badge - Organized the annual year-end party, boosting employee engagement and cross-team bonding. - Planned and executed DUV Department Engagement Day with 95% positive feedback. - Streamlined laptop number inquiry process using Power Automate, reducing handling time by 80%.

  • Exhibition Assistant at SEMI
    Apr 2024 - Sep 2024 · 6 mos

    - Execute, plan, and track meeting progress - Resolved clients' booth arrangement issues

  • Sales Secretary at Giga Solution Tech Co Ltd
    Jul 2022 - Apr 2024 · 1 yr 10 mos

    - Responsible for inquiries & quotations - Organized welfare committee activities

  • Internship Trainee at 山海屯社會企業
    Apr 2022 - Jun 2022 · 3 mos

    - Store operations and customer service - Conducted interviews and wrote articles