Los Angeles, California, United States
Producer with 7+ years of experience helping creative and marketing teams bring ideas to life. I work across creative production, project management, marketing production, and operations, and I genuinely enjoy building momentum, alignment, and structure around creative work. I’m inspired by and work well in collaborative teams, fast paced environments, and the challenge of turning big ideas into finished projects people are proud of. DM me to chat!
I led go-to-market and campaign operations for a fast-growing consumer brand, building execution frameworks that connected creative, product, ecommerce, retail, and external partners. My focus was on operational clarity, cross-functional alignment, and shipping high-quality launches consistently and on time. - Designed and implemented structured GTM workflows and execution cadences across creative, product, and marketing teams. - Drove cross-functional collaboration across ecommerce, retail, sales, and platform partners including TikTok, Best Buy, and Amazon. - Enabled retail expansion into 200+ stores, generating $2M+ in incremental revenue through coordinated launch execution. - Introduced operational best practices (PDLC/SDLC, RACIs, retrospectives) to improve predictability, visibility, and delivery speed.
I owned operational execution for large-scale global music and entertainment launches, translating creative vision into structured plans across internal teams and external partners. My work ensured alignment, momentum, and on-time delivery across complex, multi-market campaigns. - Coordinated stakeholders across product, marketing, creative, and external partners to deliver launches across 13+ countries. - Established production timelines, workflows, and asset delivery plans to support high-visibility global releases. - Enabled scalable campaign delivery for social, content, and hub experiences across Riot’s music ecosystem.
- Supported the launch of K/DA’s EP, contributing to RIAA Gold certification and 200M+ YouTube views. - Led artist collaboration logistics, creator seeding, and promotional content execution across major releases. - Built and maintained production timelines for interactive live music campaigns, including Pentakill III. - Supported campaigns reaching 100K+ concurrent live viewers and hundreds of millions of total views.
- Supported the production and launch of K/DA’s debut single “POP/STARS,” achieving RIAA Platinum and record-setting viewership. - Owned production plans and asset coordination for multiple virtual artist tracks with 1B+ combined streams and views. - Supported League of Legends Worlds Opening Ceremonies, aligning creative, technical, and operational stakeholders. - Partnered with creative, product, and executive teams to ensure smooth execution of high-stakes live events.