Samantha Blanken

Senior Strategic Events Manager at Zscaler | Detail-oriented events professional with a knack for creating meaningful and memorable experiences at conferences, hosted events, and internal summits

Chicago, Illinois, United States

About

Life is all about experiences. From the events that elevate us professionally to the adventures we cultivate for personal fulfillment, every cherished memory stems from an experience. This perspective has been a guiding force in my life, and is how I found my way to a career in events. From conferences and trade shows to hosted roadshows and internal summits, creating meaningful and memorable experiences fills me with a deep sense of purpose. I'm so grateful I get to apply this innate enthusiasm at Zscaler, where I help bring their largest event presences to life alongside an incredible team!

Experience

  • Senior Strategic Events Manager at Zscaler
    Aug 2025 - Present · 1 yr

    I received an offer to stay on when Red Canary was acquired by Zscaler, and officially transitioned onto Zscaler's Global Events team in May 2026!

  • Senior Strategic Events Manager at Red Canary, a Zscaler company
    Oct 2024 - Present · 1 yr 10 mos

    • Drove a combined 4.5x ROI in net new pipeline from two major conferences I led in my first year (Black Hat USA and RSAC), further influencing seven-figures of active opportunities • Exceeded goals for Sales Accepted Opportunities, Stage 2+ Opportunities, and Influenced Pipeline across a 3-city hosted roadshow series, inspiring leadership to request a doubling of cities for the following year • Project managed RSAC while still learning the ropes at the company with a six-figure budget, custom-built front row booth, and nearly 50 onsite employees • Created a comprehensive project plan from scratch within my first 6 months to ensure all foreseeable tasks would be accounted for across the team for all major conference sponsorships • Led numerous components of a 430-person internal event, including a charitable activity, wellness activations, and a blowout party during my first 4 months at the company

  • Mediafly ()
    • Marketing Events Manager
      May 2020 - Jun 2024 · 4 yrs 2 mos

      • Meticulously planned and seamlessly executed 55+ sponsorships, 70+ virtual events and webinars, and 7 customer conferences, supporting thousands of customer, prospect, influencer, executive, and key stakeholder attendees across the full suite of Mediafly’s external events • Built, developed, and oversaw first Customer Advisory Board events in company history, with most recent one achieving 21x ROI and leading to public rave reviews from our customer champions • Drove 5x ROI across two latest Gartner and Forrester conferences • Led the sourcing and selection strategy for sponsored events across the full calendar year • Worked closely with stakeholders to align event plans to objectives, audience, and brand identity • Implemented creative event themes to bring engaging, forward-thinking brand experiences to life • Designed and led all aspects of hosted and sponsored events, including reverse planning, vendor management, budgeting, logistics, offsite activities, delegation, quality control, and follow-up • Independently managed external vendor and internal cross-functional relationships across all title levels for local, regional, and international events while reporting directly to the CMO • Balanced many competing priorities while delivering full roster of events on time and under budget • Provided clear communication and instruction to prepare and equip all onsite teams for success • Collected feedback, assessed post-event KPIs, and determined opportunities for enhancement • Received consistent feedback from attendees and colleagues that high-quality event preparations made them feel truly taken care of, with “every ‘i’ dotted and every ‘t’ crossed”

    • Marketing Coordinator
      Feb 2018 - May 2020 · 2 yrs 4 mos

      • Aided in strategy development for trade shows, partner conferences, hosted summits, and webinars • Maintained a comprehensive event calendar, coordinated communication between internal and external stakeholders, and managed logistics • Ensured that all email marketing, digital media, content, and creatives aligned with event strategies • Assisted with ROI analysis, budget maintenance, and agency relationships • Managed Mediafly's social media presence

  • Market Research Assistant at ZS Associates
    Sep 2015 - Feb 2018 · 2 yrs 6 mos

    • Coordinated vendor management logistics and captured qualitative research data for 40+ client consulting projects in the healthcare, biomedical, and pharmaceutical industries • Executed up to 5 projects simultaneously while acting as the primary logistics facilitator between internal consulting teams and external research vendors • Managed all aspects of vendor sourcing and coordination • Scheduled research participant interviews across multiple countries for each project • Took near-verbatim notes on live, qualitative interviews with physicians, patients, payers, and key opinion leaders

  • BODi Partner at The Beachbody Company
    Sep 2014 - Sep 2015 · 1 yr 1 mo

    • Provided personal support and encouragement for those working to improve their health, fitness, and wellness through the use of BODi products and programs • Led by sharing my journey through social media and inviting people to connect with fitness, nutritional, and mindset programs that could empower them to reach their goals in ways that felt positive and fulfilling • Still actively pursuing this independent side hustle, though this first year was where I got things off the ground as I searched for full-time employment