Samantha Yang

CMF Designer focusing on innovation, sustainability and colour

United Kingdom

About

I am a senior CMF and Sustainability designer with 6+ years of experience. I currently work in the automotive sector on various products, and I can lead projects from research, conceptual phrase to final production. I create meaningful interaction with materials, working with storytelling and innovation to build solid concepts. My purpose is to heighten product experience and work towards a sustainable future. Coming from a master degree of textile design, I have a technical edge on material innovation. I am proud to have developed first to market sustainable textiles and an unique array of colour coatings. I am constantly learning and always happy to expand my knowledge across all design topics and try new experience. I am friendly and sociable, if you would like to discuss any topics on CMF, sustainability and design, or work on a project together, please feel free to DM me.

Experience

  • CMF Design Specialist at ABB E-mobility
    Feb 2025 - Present · 1 yr 6 mos

    Excited to embark on the new journey on EV charging, Industrial Design and Sustainability!

  • CMF & Sustainability Designer at Group Lotus
    Sep 2019 - Feb 2025 · 5 yrs 6 mos

    RESPONSIBILITIES: Lead all CMF activities from concept to delivery Colour Specialist for Lotus Lifestyle exterior palette Textile specialist for sustainable textile developments CMF trends, innovation and developments PROJECTS: Lotus Electre (electric SUV 2022) Lotus next lifestyle program Evija at Goodwood Festival of Speed (2022) Exterior paint palette for production or bespoke Sustainable textile developments

  • Colour and Materials Designer at Jaguar Land Rover
    Feb 2018 - Sep 2019 · 1 yr 8 mos

  • Project Designer / Researcher at Helen Hamlyn Centre for Design
    Sep 2017 - Dec 2017 · 4 mos

    Research-led design collaboration with Hong Kong Polytechnic University: We took the inclusive design thinking approach to explore the lives of older people in a densely populated city. Taking steps from observations, interviews, research and co-design, we recreated care home bedspace as individual mobile living pods. The work was presented at the Hong Kong PolyU and Hong Kong Business of Design Week.

  • Designer / Researcher at Intelligent Mobility Design Centre (IMDC)
    Jul 2017 - Oct 2017 · 4 mos

    Project in partnership with Hyundai Kia, researching trends from a macro and micro scale, and from which it led to the exploration of the tangibles and intangibles. It investigates the intersection between people, vehicle technology in an increasingly digital society.