Princeton, New Jersey, United States
- Responsible for the strategy evolution, planning and execution of the US Medical Omnichannel technology roadmap - Lead the development, piloting and scaling of innovative programs across US Medical Affairs to enrich data & insights capture and to advance analytics capabilities - Identify and activate new engagement channels to increase reach and better serve stakeholder needs & preferences - Manage team of US Medical Affairs system owners and oversee technology strategy & implementation related to CRM, content management, Medical insights, and external websites
- Created the US Medical Omnichannel Vision & Roadmap and managed implementation, including oversight of overall status, risks, and dependencies - Accelerated new omnichannel capabilities through leadership of a cross-functional effort to develop digital channel guidelines, templates, and other department-wide standards - Provided strategic guidance on optimal multichannel engagement activities to drive growth based on specific therapeutic area needs - Improved engagement and adoption of omnichannel programs through piloting, scaling, change management and training activities - Engaged with US and Global colleagues to align on Medical strategies, channel activations and multichannel tactics
- Collaborate with Field Medical Leadership, Strategy & Operations and Content Teams on cross-therapeutic area effectiveness initiatives, communications, and system strategy plans - Identify and leverage digital innovations and trends for Field Medical to optimize systems use, process simplification and capability execution - Liaise with IT enablement teams to provide Field Medical strategic direction and business requirements for Tableau reporting and analytics dashboards - Facilitate Field Medical utilization of research support systems in coordination with the Global Drug Development group
- Primary point of contact for Cell Therapy Medical Affairs technology platforms - Develop the enterprise roadmap for IT assets in collaboration with Business System Owners, Digital Capability Managers and Leadership - Identify and help implement process improvements and IT innovations to support the Cell Therapy and Hematology Medical Affairs strategy and objectives - Ensure that all IT functions are successful in their delivery of services to Medical Affairs stakeholders - Led the expedited development of a Field Medical Director web-based tool to document discussions and decisions with Cell Therapy Site Clinicians - Served on the Integration Core Team to align and merge Investigator Initiated Trials (IITs) and Global Publications systems between Celgene and Bristol Myers Squibb - Collaborated with R&D and Drug Safety teams to create business critical reporting tools for IITs during the two-year systems integration process
- Responsible for overall management of the Medical Affairs systems that support Investigator Initiated Trials and Global Publications - Engaged with global, cross-functional stakeholders within and beyond Medical Affairs to ensure consistent performance, optimized processes and quality related to information maintenance - Partnered with Lines of Business and IT to ensure effective implementation of system upgrades, reporting tools and end user training - Monitored system performance and conducted trend analyses to provide effective resolution through triage, troubleshooting and appropriate escalation - Led global systems governance process to ensure worldwide alignment of systems capabilities with business processes - Developed and maintained systems data models for robust analytics using reporting tools to derive key investigator insights and publication activity metrics
- Led the strategic planning and execution of digital health initiatives in Medical Affairs - Drove continuous improvement projects to optimize operations and improve productivity to meet and exceed business objectives - Initiated successful pilots for Virtual MSL and Live Chat in collaboration with the Medical Information team - Managed over 75 assets in Veeva Vault medical content library (presentations and approved email) - Served as the department Vault Subject Matter Expert and provide requirements for functional enhancements to IT - Mentored Medical Affairs Fellows by supporting the integration of digital capabilities in content development for training and external scientific exchange - Collaborated with Commercial departments to align field training technology across the organization - Managed relationships with third parties/vendors to ensure all projects are delivered on-time and within contract terms
- Conducted needs analyses to identify performance gaps across the organization and recommended appropriate interventions - Aligned department technology solutions with the strategic priorities of the overall organization - Ensured optimal user experience with iPad apps and team intranet sites to drive measurable results - Managed project budget for departmental technical solutions with cost center managers - Supervised New Hire training program to ensure proficient and compliant use of all NNI systems - Designed and executed communication plans for successful launches of key initiatives - Department lead for the Digital Opinion Leader engagement strategy program
- Developed an internal communications streamlining platform resulting in a department-wide implementation to 150+ employees (field and in-house) - Managed flow of department communications to ensure timely and consistent messaging - Created web portal to transform previously archaic intranet page into a dynamic website improving communication flow and adding effective training tools for a field-based team - Served as Subject Matter Expert for company-wide mobile event iPad application - Project lead for development and launch of internal Medical Materials Library iPad application - Managed vendors and bridged gaps between internal stakeholders - Established strategic operational objectives for budgeting, forecasting and creation of work plans