United States
- Sole product manager at [Backyard.co](http://Backyard.co). Took the product from first release through viral growth, and finally acquisition - Created and managed quantitative and qualitative data pipelines. Used analytics and user research to inform product strategy. Kept the company aligned around our target user and how we were providing value to them. - Worked with engineering, design, studio, and marketing leads to define our product development process.
- Doubled revenue from lapsed users by conducting user research, then building customized features and conversion prompts. - Was selected by 2 different CEOs in consecutive years to spearhead new product growth initiatives. Both initiatives required building a new team, researching a new opportunity, creating a roadmap, and achieving stakeholder buy-in. - Piloted a new Agile process aimed at bridging the gap between Engineering, Product, and Marketing. Increased the number of tests run by 30%. This became the model for all product development teams at the company in 2019. - Built a new type of purchase offer - Free Trial. Scaled it into a marketing tool and built an integration with our 3rd party marketing platform for rapid testing. Grew Free Trial conversions 10x over 1 year.
- Advised to “run the team as if we were a separate company contracting with Lumos, where I was the CEO, COO, and CFO.” - Proposed and implemented an expanded role for the Customer Support organization, which included managing a product development team dedicated to addressing customer concerns and to improving Support tools. - Created and circulated the Lumosity User Lifecycle Map, which combined funnel metrics and user experiences into a single poster. This map was used to onboard a new CEO. - Conducted analysis by writing SQL queries. Taught SQL to members of my team.
Team grew to 30 agents at our max (including our Tier 1 contractors) - Created growth paths for Engineers and a Product Manager within our team - Trained managers - Managed team budgeting and staffing predictions - Process and project management - Policy creation - Workflow optimization