Samantha Wallace

Helping Brands Glow Up on YouTube ✨ | Enterprise Sales Leader | Sales Ops Geek | Cool Mom

Denver Metropolitan Area

About

Experience

  • Director of Enterprise Sales & Operations at vidIQ
    Jun 2025 - Present · 1 yr 1 mo

    Built and scaled the enterprise sales function from the ground up, owning both revenue generation and sales operations. • Designed and implemented the full enterprise go-to-market strategy • Owned pipeline development across outbound, inbound, and partnerships • Led full sales cycle from initial outreach through close and expansion • Established sales processes, tooling, and reporting infrastructure • Partnered with product and marketing to refine positioning and packaging • Co-led strategic sales conversations with enterprise buyers and stakeholders Focused on helping brands leverage YouTube as a growth and discovery channel. Results: • Established a repeatable enterprise sales motion from scratch • Closed and expanded enterprise accounts across multiple industries • Improved sales efficiency through process and operational structure

  • Head of Sales Operations at Oasis Learning AI
    Aug 2020 - May 2025 · 4 yrs 10 mos

    Formerly Blue Level Training. Blue Level became a subsidiary of Oasis Learning AI in 2025 Built and led the enterprise sales organization for a corporate e-learning platform, owning strategy, execution, and performance. • Created the enterprise sales motion from 0→1 • Defined target market, positioning, and pricing strategy • Built outbound and inbound pipeline generation systems • Managed full sales cycle for enterprise clients • Implemented CRM workflows, reporting, and sales processes • Collaborated with leadership on revenue forecasting and growth planning Results: • Launched and scaled a new enterprise revenue stream • Closed key enterprise deals across corporate learning and development teams • Built a structured, repeatable sales process to support ongoing growth

  • Corporate Sales and Account Manager at Medieval Times
    Jan 2018 - Aug 2020 · 2 yrs 8 mos

    Laid off due to COVID-19. - In my first year, 2018, I increased group event sales by 27% for Corporate and SMERF - In 2019 I increased group event sales by 36% for Corporate and SMERF - I've added over 149 new e-ticketing partners and accounts. I manage over 435 accounts. - E-ticketing revenue created by new and existing accounts has increased by over 26% since 2018 - I've trained 5+ new Sales Managers since I started in 2018 At Medieval Times we always deliver the best events full of feasting, fighting and fun!

  • Sales Manager at Main Event Entertainment
    Mar 2015 - Jan 2018 · 2 yrs 11 mos

    My job entailed delivering exceptional experiences for all parties and corporate events for all our guests. Some of the skills I used were up-sell techniques, budgeting, guest relations, forecasting and networking. I worked with a team of 3 Event Coordinators. I always go above and beyond to keep the guest coming back!

  • Operations Manager at Cinemark
    Jul 2010 - Jul 2014 · 4 yrs 1 mo

    I worked with Cinemark for 4 years and was the Department Lead for Bookings as well as Marketing. The skills I utilized at Cinemark were, hiring, training, budgeting, inventory, cash handling, booth technician, general maintenance on equipment, marketing, and advertising. I always went the extra mile to guarantee the guests always had a memorable time at Cinemark!