New York, New York, United States
With over 10 years of Marketing experience, Sam bring a diverse range of skills to a Marketing team. Sam understands the importance of a multi-channel, strategic approach to Marketing. With Sam’s organization, enthusiasm, and efficiency; colleagues rely on her ability to get projects done while also being a key part of collaboration and strategy. Upon graduating from Pace University she was asked to join Telstra, who she interned with the previous year. Since then, she has held several Marketing roles at various technology companies. She is currently the Global Marketing Manager at Semarchy, focusing on offline activity for lead generation and sales growth. In competitively-driven industries such as software and technology, she firmly believes an organization needs to have a multi-channel, integrated Marketing strategy to succeed. This is why within her remit of Marketing, she has been able to effectively and efficiently execute an array of lead generation activities from events, webinars, content syndication, email campaigns, social media and digital advertisements, and website development. Over the 4 years at Semarchy, she executed over 50 webinars from thought leadership pieces, roundtables, use case interviews, technical presentations, and more. This has not only led to being the most successful Marketing campaign of 2023 (generating $3.74M in pipeline) but also increased brand awareness and allowed us to stay competitive in a tight market. She now leads all Field Marketing activities in the Eastern US for Red Canary, a Zscaler company; bridging the gap between Sales and Marketing, leading all regional activities and campaigns, and helping to progress opportunities and pipeline. Sam’s personality aligns well with Marketing as she is team player who is supportive, dynamic, organized, and efficient.
Zscaler acquired Red Canary in August 2025.