Oakville, Ontario, Canada
Enterprise commercial leader with 23 years of experience in the pharmaceutical industry, delivering sustained growth across primary care, specialty care, and rare diseases. Proven track record of building and executing end‑to‑end commercial strategies, consistently exceeding KPIs, and leading multiple successful new product launches. Recognized for transforming commercial models by setting clear vision, aligning strategy to execution, and designing organizations that enable cross‑functional performance at scale. Known for developing high‑performing leaders and teams, with a strong commitment to coaching, talent development, and building inclusive, results‑driven cultures that deliver long‑term business impact.
As the commercial head for Specialty Care, I lead the Marketing and Sales teams across Pulmonary Fibrosis, Oncology and Dermatology.
Commercial leader committed to delivering business performance through identification and prioritization of barriers & gaps, challenging the status quo and setting direction, engaging and inspiring teams to execute brilliantly on behalf of the customer.
• Ownership of GSK Canada digital strategy, and responsible for buy-in and implementation of this strategy across the Enterprise. • Challenging the wider Commercial team and Enterprise to innovate and develop appropriate digital marketing solutions by Therapy/Brand • Leading a team of high performing digital change agents who are required to initiate and provoke radical change and adoption of innovative digital approaches across the commercial business units • Ownership of GSK Canada digital performance. Ensure robust KPI’s and objectives are in place across organisation, and robust tracking and measurement of performance against these • Partnering with each Therapy team to support optimal implementation, requiring a deep understanding of enterprise priorities and brand strategies • Building & maintaining effective working relationships with the brand teams to support excellent implementation of digital strategy. • Use customer segmentation and insights to build understanding within Pharma Canada on how customers engage with digital media and how this can drive behavioural change. • Owner of relationships with Global and Pharma Europe Digital Leadership. Ensure support provided to meet local needs with global platforms • Monitor the external environment to ensure strategy is relevant and incorporates future technology opportunities • Utilise insights from the changing customer and competitor environment to ensure GSK Pharma’s digital capabilities are leading edge
Responsible for the management of the Ontario Stiefel Business. Key responsibilities included: management, coaching and career development of 10 sales representatives, accountability for meeting regional and national business targets, change management initiatives, embedding new ways of working throughout the team and organization.
Responsible for brand strategy development and execution for two primary care brands in the Allergy and Urology markets. Key responsibilities included: leadership of matrix team, strategy devleopment, salesforce communications, forecasting, liasing to ensure synergy with Global teams
Responsible for the development and implementation of the national training programs for new sales representatives.