New York City Metropolitan Area
Bachelor of Arts Degree in Communications and Culture with a primary concentration in Communications Studies, and minors in Marketing and Psychology.
Axsome Therapeutics - HCP & DTC
Genentech Ophthalmology - HCP & Patient
• Compiled and generated departmental reports to track editorial coverage, blog placements, and marketing exposure • Gathered and composed assorted lists of influencers and press contacts to expand company contacts for press outreach • Conducted research on market trends and industry competition to aid the development of future marketing campaigns • Assisted in the coordination and execution of brand events and fashion photo shoots
• Researched and compiled press kits and media lists in an effort to expand company contacts • Reviewed major media publications for time-sensitive breaks and client features • Assembled press releases and media clips to update clients on brand exposure at the end of each week • Assisted in mailings, press outreach, and live event planning for leading entertainment networks • Drafted an internship essay detailing strengths and potential improvements to the FerenComm internship program
• Drafted and submitted creative briefs and imagery requests to communicate deadlines and to fulfill the requests of Wholesalers • Aided in the production of asset packs to communicate creative needs and updates on future marketing campaigns • Tracked marketing placements across accounts updated the MK Vault and generated weekly product reports to detail all marketing activity • Assisted in managing in-store events communications and collateral to support event needs and success • Coordinated Michael Kors product samples to account merchandising rooms for various account campaigns
• Coordinated with the sales team in organizing and putting together presentations and line sheets for clients • Aided in creating, styling and gathering Spring Collection for New York Fashion Week • Prepared models during Couture and Bridal markets to help increase sales of dresses • Systemized sales invoices, Market and Trunk Show calendars, reimbursements files and merchandise to improve ease of access