Bracknell, England, United Kingdom
- Creation and maintenance of key marketing reporting mechanisms, including dashboards and reports in Salesforce to allow BDRs, Managers, Business Development and Marketing Leadership to monitor and analyse KPIs and Campaign performance - Mentoring of Interns within Marketing Operations - Helping manage new hire operational set up, account mapping and alignment/realignment of BDRs - Monitoring the needs and usage of the Marketing Technology Stack tools at the team’s disposal, helping implement new tools and platforms when required - Working on initiatives to improve processes within the team and maintaining guideline documentation. Liaising with the Onboarding team to ensure documentation is up to date and shared - Provide Salesforce and Excel support and training where required - Building and maintaining relationships with the wider Marketing and Business Development Teams
Responsible for working with the Smart Marketing team. Focusing on the marketing around the government mandate to continue to roll out smart metering to our customers. define and implement targeted and sequenced campaign data selections and campaign optimisation processes. Deployment of a variety of propensity to buy and segmentation models and the application of appropriate and measurable test plans.
Position Summary: Supporting the Global Sales and Marketing Organisation, and being a key contributor to the overall data management process at Snow. - Create automation to improve data enrichment and quality - Data gatekeeper for new leads, contacts and accounts in the Salesforce.com database. - Validate the data through de-duplication, source validation and enrichment of fields within the sales and marketing sections of Salesforce.com (such as no. of employees, revenue, industry, segment) on all applicable records using Snow’s various Data Tools. (Data Loader, Demand Tools, People Import) - Ensure that the new records are enriched accurately and within agreed SLAs - Contribute to best practices in data capture - Build and maintain relationships with data vendors - Create enablement documentation and load to Confluence
Fleetmatics – GPS Fleet and vehicle tracking software company used by 28,000 customers tracking over 594,000 fleet vehicles. Used by courier companies, service company such as boiler repair companies that track their engineers safety and activity. Transport companies, haulers etc. The software manages a mobile workforce from waste management to logistics. Manages not only safety but productivity. Tracking and Reporting on speeding, idle activity, late starts, early finishes, harsh driving, overall activity of the vehicle. Key Responsibilities for Europe and Australia 1. Lead efforts for data acquisition and hygiene for prospect databases 2. Provide key insights on the structure and data quality of the records in the database 3. Manage vendor relationships for data purchase and hygiene efforts 4. Utilize database utilities and tools including People Import, Data Loader and Excel 5. Assign lead records based on corporate strategies and objectives to increase proactive calling results from outbound leads (purchased lists) 6. Develop reporting and dashboards on the outcome from outbound lead efforts 7. Work closely with IT department to refine processes and procedures for maintaining and enhancing the salesforce.com environment
IHS Global Ltd is a leading provider in accurate and up-to-date critical information, standards and insight. Key Responsibilities: The primary focus of this role is to support the EMEA Marketing team by delivering data selections on a global level from a variety of databases to target email campaigns. This also includes the deployment of email campaigns through Eloqua. This role also involves supporting the APAC region, but primarily EMEA. • Provide daily support and offer a consultative knowledge to the EMEA Marketing team for data requests from various sources based on persona, industry sector, product, and various other criteria types • Gain knowledge and experience in a large number of database systems (for example; MS Access, CRM, Eloqua, Bluedoor, Hoovers, Salesforce) • Data analysis • To be the ‘go to’ person for Microsoft Excel functionality support • Purchase external data through suppliers • Testing and deployment of email campaigns through Eloqua • Creating various statistical reports gaining data from a variety of systems/sources • Occasional data entry of leads and monitoring of EMEA inbox to assist with work load where available to help This role initially began as a Retail Marketing Executive, creating copy, working to budgets and tracking email campaigns for the Retail area of the business allowing customers to purchase individual documents.