Samantha Berger

A&R / Manager @ Ground Up Management & Superreal Publishing

Los Angeles Metropolitan Area

About

Experience

  • Manager at Ground Up Management
    Oct 2023 - Present · 2 yrs 9 mos

  • A&R at Superreal
    Oct 2023 - Present · 2 yrs 9 mos

  • Co-Founder at SamxSam Productions
    Jul 2022 - Present · 4 yrs

    - Founded and created SamxSam productions - a non-profit event production organization dedicated to raising money and awareness to various social issues - Created “Music For Movement” - a benefit concert in support of Planned Parenthood in which 100% of the proceeds went directly towards PP, selling 300+ tickets with artists Lexi Jayde, gigi, Emei, Abby Sage and morgen, raising over $7,000 for Planned Parenthood which was donated in a lump sum directly to the company - Created "Music For Movement 2" - a benefit concert in support of Planned Parenthood in which 100% of the proceeds went directly towards PP selling 225+ tickets with artists Catie Turner, Sophie Holohan, Avery Lynch, and Devon Gabriella, raising over $5,000 for Planned Parenthood which was donated in a lump sum directly to the company - Launched a songwriting camp series catered towards female, non-binary, and transgender artists, songwriters, producers, and instrumentalists

  • Interscope Records (1 yr 5 mos)
    • A&R Coordinator
      Aug 2022 - Oct 2023 · 1 yr 3 mos

      - Work directly under two VP’s of A&R and Marketing (Roster includes: BTS, Lady Gaga, Carly Rae Jepsen, Still Woozy, Gracie Abrams, Alexander23, NewJeans, Reneé Rapp, Ben Platt, and more) - Collaborate across artist rosters to ensure seamless releases, which entails tasks like asset collection, facilitating the execution of agreements, ATMOS mixing, mastering, and liaison with managers, producers, and songwriters - Coordinate travel, meetings, studio sessions, business expenses, and events - Detect trends in streaming, social media, and sales data to predict the potential success of unsigned artists - Curate weekly new-artist pitches and scout and develop strong relationships with potential signees - Ideate sessions with varying artists, producers, and songwriters

    • A&R Intern
      Jun 2022 - Aug 2022 · 3 mos

      - Research and pitch unsigned artists to the entire A&R team weekly - Support the entire A&R team with various tasks when needed - Develop a multi-faceted marketing plan and pitch deck for up-and-coming artist Alexander 23

  • Marketing Team at BeachLife Festival
    May 2022 - May 2023 · 1 yr 1 mo

    - Working with the BeachLife Marketing Director Katie Henley to execute marketing and social media related tasks pertaining to BeachLife Festival 2022, BeachLife Ranch Festival 2022, and BeachLife Festival 2023 - Creating content on-site at BeachLife/BeachLife Ranch Festival for all social media channels - Working as a Brand Ambassador for BeachLife Festival and BeachLife Ranch Festival