Álvaro Obregón, Mexico City, Mexico
A career path that demonstrates success delivering measurable marketing results. Experience in results-driven marketing with an entrepreneurial spirit. Expertise in IT, Financial services, Retail, Pharmaceuticals & Tourism industries. Expertise areas: Alliances & partner management, field marketing events, B2B go to market strategies, UX, social media and data-driven digital campaigns. Main soft skills: · Ability to manage time and multiple projects to execute high quality deliverables. · Proven experience finding creative ways to do more with less, making things happen. · Great communication skills with an innate attention to detail. · Experience working in a fast-paced and highly cross-functional organizations.
• Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results. Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets. • Create marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional teams. • Elevate DEI (Diversity, Equity & Inclusion) to help build an inclusive culture from inside out, with our customers and teams • Develop product brand positioning, value propositions, and messaging strategy using Google voice and user insights, adapt nuances of specific product voice or goals to different communications. • Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, to create data-driven strategies and continuously optimize. • Lead the meetings to develop marketing plans for regional or functional marketing teams, prioritize marketing goals, and develop positioning plans to identify and engage the target audience. • Partner with senior leadership or stakeholders within one or more teams to develop the strategic vision.
• Responsible for planning and executing marketing programs; orchestrating internal teams, agencies and alliances (GCP, AWS, Microsoft), developing Project management skills and experience managing deliverables in a multi-stakeholder environment. • Execute field marketing strategies that drives demand generation and accelerate business, ensuring growth across key customer segments, using CRM and analytics tools for decision-making. • Align field tactics with business priorities across stakeholder groups, including interfacing directly with commercial teams, continuously raising the bar on content and giving a Fanatical Experience to our customers. • Analyze the performance of end to end marketing campaigns, tracking business results of all strategies with data-driven analysis, ensuring ROI of all the Marketing Plan. • Inform regional demand generation planning process with deep understanding of the business, expertise of customer targets, sales strategy and pipeline to ensure the greatest success of the programs.
• Develop and execute integrated marketing campaigns for demand generation, cross-sell to existing customers and progress pipeline to deliver outstanding results. • Responsible for co-creation and execution of end to end campaign strategy and activities of 3 of the main business units of the company: Security, Technology Services and Infrastructure. • Apply analytics and insights to better profile, target and re-target prospects driving the continual optimization of campaign execution and delivering higher quality responses to our Lead Developer Representatives, improving conversion rates and reaching our business targets. • Create and develop events and digital strategies (web optimization, SEO, social & paid media), that engages our target audience and ensure the marketing objectives are strategically aligned across the buyers’ digital journey. • Lead functional experts in charge of event management, digital & social media strategies to establish a cohort path to proficiency across all touch points. • Responsible for Performance Marketing budget.
• Management of commercial alliances with different companies and development of strategic partnerships with top brands • On & offline strategies development for both ATL and BTL 360° campaigns, measurement, optimization and follow up • Community Management, development and supervision of press releases • Communication, design and launch of promotions by seasonality • Coordination and supervision of events • Total control of the budget, make the most of the resources available • Be the spokeswoman of the brand, participating in interviews with nationwide media: TV, radio and press • Supplier and media agencies management and negotiation