Morgantown, West Virginia, United States
I work in marketing analytics and business strategy, helping teams make better decisions using data, experimentation, and audience insights. Currently, I manage paid media strategy across Meta, Spotify, and YouTube for a record label artist, where I’ve helped grow an audience from 0 to 40K monthly Spotify listeners and 12K+ Instagram followers. Previously, I worked in financial analysis reviewing $100K–$1.5M government grant and contract packages, ensuring accuracy and supporting approval workflows, and in client operations at Vanguard supporting high-volume financial services work. I’m interested in roles in marketing analytics, growth strategy, and business analysis where data directly drives decisions and outcomes.
> Manage a ~$4K/month paid media budget across Meta, Spotify, and YouTube, deciding platform allocation and campaign spend based on performance data. > Grew an artist from 0 to 40K monthly Spotify listeners, 600+ subscribers, and 12K+ Instagram followers over three years through targeting, experimentation, and content/distribution strategy. > Drove the artist from $0 to $500+/month in revenue by improving audience quality and campaign efficiency. Use custom Meta targeting and audience filtering to reach higher-return segments and improve advertising performance. > Work directly with executives, artists, and stakeholders to shape marketing direction, audience growth, and brand presentation.
> Reviewed government grant and contract funding packages ranging from $100K to $1.5M to verify financial accuracy, eligibility, and compliance requirements. > Processed about five grant files per month, helping applicants understand required fixes and available funding paths before approval. > Worked directly with applicants and internal teams to resolve discrepancies and move funding requests toward approval.
> Handled high-volume client support, answering dozens of calls daily while resolving account and service issues under compliance and accuracy requirements. > Worked across service, operations, and compliance teams to maintain accurate client outcomes and regulatory adherence. > Used account and client data to identify recurring issues and support process improvement efforts.
My work here included the automation of installing applications onto and securing servers with AWS. I also worked to implement a new training program for future interns and new team members.
This work involved the interpretation of radar signals. With those radar signals, my team and I created a user interface such that drivers can use the radars to their advantage. This process included, the aesthetic design and data presentation of a user interface.