Dubai, United Arab Emirates
I am a highly versatile PGA qualified sports brand management specialist with over 10 years of extensive experience in retail management, product distribution, and international business development, focusing on the UK and MENA regions, including UAE, Saudi Arabia, Kuwait, Qatar, Oman, Egypt, and Bahrain. My career journey has been marked by rapid professional growth, advancing from Brand Lead to General Manager within five years. I have successfully managed business units worth millions, spearheaded 15 large-scale brand activations at major international sports events, and launched innovative retail concepts, including a 3000 sq. ft. store at a European Tour Properties facility. My key skills include strategic planning, P&L management, business development, project management, and retail operations. I excel in brand positioning, buying, sourcing, and category management. My leadership abilities and experience working with C-level executives have enabled me to build strong client relationships, drive commercial marketing initiatives, and optimize business processes. Throughout my career, I have demonstrated a proven ability to deliver exceptional results, leading teams to achieve significant revenue growth and optimizing business processes. I am passionate about leveraging my expertise in sales, distribution, and strategic leadership to contribute to the success of forward-thinking organizations in the sports and retail industries.
Driven by results, passionate about partnerships. As a Senior Sales Manager at Puma ME, I lead global key accounts, driving growth through strategic planning, relationship management, and market expansion. Key Responsibilities: 🔹Managing high-profile global accounts, ensuring seamless operations and long-term partnerships 🔹Aligning regional strategies with Puma’s global vision to maximise revenue and brand positioning 🔹Analysing market trends to optimise product assortments and sales performance 🔹Collaborating cross-functionally to enhance product distribution and retail execution Balancing data-driven decision-making with a deep understanding of consumer behaviour, I thrive on delivering sustainable growth while keeping the brand at the forefront of the industry. Always learning, always evolving.
As the Sales and Distribution Manager at ProSports International, I oversee the sales and distribution operations for renowned brands like Titleist, FootJoy, and Ping. I drive significant revenue growth by managing a substantial annual turnover, executing strategic product ranging, selection, and inventory control. My role involves cultivating strong relationships with key accounts across the region to consistently achieve and surpass sales targets. Sales and Revenue Management: Manage a substantial annual turnover, driving significant revenue growth. Brand and Product Management: Direct sales and distribution operations for market-leading brands, including Titleist, FootJoy, Ping, and more. Execute product ranging, selection, and inventory control strategies to optimize stock levels and meet market demand. Account and Relationship Management: Cultivate strong relationships with key accounts across the region, consistently achieving and surpassing sales targets. Strategic Planning: Develop and implement strategic sales plans, resulting in increased revenue and expanded market share. Market Analysis: Analyze market trends and competitor activities to identify and capitalize on business development opportunities
As the Head of Retail at ProSports International, I excelled in retail management by overseeing 25 retail doors across the GCC region, optimizing product ranging, staff management, and promotional activities, resulting in an impressive annual turnover of $13.6m. Retail Management: Successfully managed the operations of 25 retail locations, ensuring optimal product ranging and executing effective promotional activities, leading to a $13.6m annual turnover. Team Leadership: Led and motivated a high-performing team of 19 direct reports and 64 indirect staff, driving performance, efficiency, and significant sales growth. Inventory Management: Developed and implemented Standard Operating Procedures (SOPs) to streamline inventory management processes, enhancing turnover rates and optimizing stock ordering. Event Management: Spearheaded retail operations for three major sports events in 2023, achieving a remarkable 16% year-over-year growth from 2022. Sales Growth: Directed sales and distribution strategies for multiple high-profile brands, including Travis Mathew, Chervo, and Imperial, significantly contributing to business development and brand portfolio expansion in the GCC region. Strategic Sourcing: Managed sourcing and purchasing for all external brands, such as Callaway, Mizuno, Adidas, and Nike, with a budget of $1.5m, supporting strategic business growth and ensuring high-quality product offerings. Marketing Collaboration: Collaborated with marketing teams to ensure adherence to brand guidelines across both retail and wholesale sectors, enhancing brand visibility and consistency.
As a Key Account Manager at Garmin UK, I was responsible for driving growth in gross margin through effective pricing management, inventory forecasting, and strategic collaboration with key accounts. My efforts significantly enhanced market share and sales performance. Pricing Management: Managed pricing strategies, ensuring competitive positioning and maximizing net profit. Inventory Forecasting: Forecasted inventory needs based on net profit analysis, ensuring optimal stock levels and minimizing excess. Market Share Growth: Leveraged Golf Data Tech reports to establish and enhance market share growth, driving business expansion. Sales Analysis: Conducted detailed sales volume and value analysis to identify key growth areas within product lines, optimizing sales strategies. Account Collaboration: Collaborated closely with key accounts to ensure optimal product selection, resulting in increased sales and customer satisfaction. Forecasting: Provided weekly forecasts to the product team, ensuring market requirements and trends were consistently met. Marketing Collaboration: Worked with the marketing team to boost exposure and engagement of key product features, enhancing brand visibility and customer engagement.
As the General Manager of Precision Golf LLC, I led the company through a transformative period, securing key partnerships and driving business growth. My leadership ensured seamless operations and strategic expansion. Investor Relations: Identified and secured a new investor, WRL Shipping, for the acquisition of Progolf International. Strategic Partnerships: Partnered with C-level management to establish Precision Golf LLC, securing distribution rights for major brands like Callaway Golf, Travis Mathew, OGIO, and Mizuno Golf. Business Start-Up: Led start-up initiatives including relocation, warehouse operations, and the launch of a retail store. Team Management: Streamlined headcount while retaining key team members, reducing MPC without disrupting business operations. Brand Portfolio Management: Rationalized the brand portfolio by divesting underperforming brands to maximize profit. Corporate Partnerships: Developed corporate partnerships and new market verticals, including partnerships with Troon International and Callaway Golf Europe. Forecasting & Purchasing: Managed all brand forecasting and purchasing, ensuring annual minimums of $1.7 million across the GCC region. Commercial Partnerships: Introduced new commercial partners like X-Golf to increase customer reach and turnover. P&L Management: Held full responsibility for P&L management, overseeing a total of $2.4 million.
As the Head of Golf at ProGolf International (Al-Futtaim), I managed the golf business unit, driving significant growth and overseeing all retail, distribution, and corporate operations. I reported directly to the MD and achieved an annual turnover of $4.7m. Business Unit Management: Led the golf business unit, encompassing retail, distribution, and corporate operations, achieving an annual turnover of $4.7m. Exclusive Distribution: Managed the exclusive distribution of key regional brands such as Callaway, OGIO, Callaway Apparel, Mizuno, and Cutter & Buck. Retail Oversight: Oversaw seven on-course and off-course retail outlets, ensuring optimal performance and customer satisfaction. Commercial Marketing: Directed commercial marketing for the brand portfolio, managing major activations, GCC-wide media partnerships, and retail promotions with an annual budget of $140k. Cost Reduction & Sales Growth: Restructured ProGolf to reduce costs and improve external sales relationships, achieving bottom-line growth. Integration Management: Successfully integrated ProGolf from RSH to Al-Futtaim, ensuring seamless operations during the transition. Digital Migration: Oversaw the complex digital migration from Retailligence to SAP operating systems across retail and distribution platforms. Team Leadership: Managed a team of 27, driving performance, efficiency, and strategic business growth.