Sam Tam

Senior National Account Manager - Independent Licensed Wholesale / Third Party Operators

Greater Leeds Area

About

Experience

  • Senior National Account Manager at Carlsberg Britvic
    Oct 2025 - Present · 9 mos

    Leading a team of 6 National Account Managers across independent licensed wholesalers in the north and Third Party Operators. Building strategic partnerships to support the team to execute JBPs with our key beer and soft drink partners.

  • BRITVIC PLC (12 yrs 11 mos)
    • National Account Controller - Licensed Wholesale
      Nov 2018 - Oct 2025 · 7 yrs

      Leading a team of 4 National Account Managers, responsible for the delivery of £20m+ trading contribution. Building strategic partnerships to execute JBPs with key national routes to market.

    • National Account Manager - Brewers & Wholesale
      Aug 2015 - Nov 2018 · 3 yrs 4 mos

      P&L responsibility for Carlsberg, Matthew Clark, Bibendum and Vimto.

    • Customer Development Manager - Digital & Activation - On Trade
      Jan 2014 - Aug 2015 · 1 yr 8 mos

      Activation Manager for National Wholesalers.

  • New Business Development at Molson Coors
    Nov 2008 - Dec 2012 · 4 yrs 2 mos

    Developed and managed new business accounts/groups across the north free on trade.

  • Director at Autobroker Leeds
    May 2007 - Nov 2008 · 1 yr 7 mos

    Managing Director for prestige car sales.

  • Tele Account Manager at Molson Coors
    Sep 2002 - Apr 2007 · 4 yrs 8 mos