Amsterdam, North Holland, Netherlands
17 years of international experience living and working in the U.K., Africa, Asia, Australia and Europe with a remit covering all regions globally. A range of experience from front line sales to General and Regional Management in CPG, Retail and B2B channels at 4 large, successful FMCG companies Track record of change and results delivery, including in volatile or ambiguous environments as well as development and delivery of disruptive Growth Drivers.
Commercial lead for the JDE Professional business. Support our W European markets in delivering financial and strategic ambitions including long term Value Creation Plans, COVID recovery and short term performance delivery Lead Revenue Growth plans - key to GM% management in a market with unique coffee and non-coffee COGs inflation Develop a clear long term eCommerce strategy combining Clicks and Mortar, Pure Players and owned Webshops Long term roadmap for Sales Excellence - Sales Competency Framework for our sales people across Europe P&L Management for 35+ markets outside W Europe
Responsible for International markets for JDE Professional with responsibility for c 40 countries across 5 continents Focus on RTM optimisation across key regions in order to unlock accelerated growth and develop geographic footprint to support JDEP Strategic Key Account access Key Achievements include - NOS CAGR 12% - Key Growth Driver Development: On the Go multi category solution, Captive Segment revenue diversification (0-15% total NOS in 18mths), Cold Coffee development
Strategy support for 12oz Coffee chain - Development of domestic ITA marketing strategy - International Expansion strategy - Long term Strategy Development
Responsible for building our long term strategy to win in key Regional Strategic Accounts, whilst delivering great service to those accounts that we already have contractual partnerships with • Build a clear commercial rationale to define the resource and focus that we apply to the HORECA channel • Define the structures and ways of working that will allow us to win key strategic accounts (eg Hilton) at both Regional and local level • Drive mutual value through long term partnerships, develop appropriate growth drivers for the channel • Play a key role within the Asia Pac SLT
Led a team of 34, including 29 frontline Business Development Managers who call on ~1,700 of the Top 4 Grocer stores monthly. Own the strategy to deliver success via ~400 3rd party sales reps, used as a surrogate sales force for our business. • Deliver 32k calls per year, leading Christmas activity and adding ~£10m incremental RSV to the Channel • 30% yoy increase in RSV delivered, ROI increased by over 25% • Built THE talent pool for Diageo GB, fundamentally changed our recruitment principles and culture • Deliver Best in Class compliance, availability and execution – worth an additional £25m RSV • Roll out iPad technology via SalesForce.com to become the best equipped Sales Force in the industry