New York, New York, United States
Responsible for advertiser-sponsored paid social branded content strategy and campaign execution, developing custom pre-sales marketing materials, insights, and media plans that align to client goals. Develop and manage influencer-led branded content advertising solution.
Led the international expansion strategy for global paid social branded content advertising solutions. Partner closely with executive leadership and business stakeholders to define and execute international expansion strategy for WarnerMedia’s social media monetization program. Recruited and directly managed paid social team located across multiple continents. delivered 500+ paid social campaigns for 250+ clients. Collaborate with Insights, Marketing, Sales, Content and Finance teams to collaborate on presales materials, campaign strategy, development, regular sales forecasts, and execution to ensure growing sales pipeline. Work with product development teams to localize social insights platform.