Metro Manila, National Capital Region, Philippines
Over 20 years experience in the Fashion Retail Industry specializing in Marketing and Creative fields.
Managed overall marketing for both brands locally — from big campaigns and store promos to OOH, events, and digital content. Worked closely with global teams, partners, endorsers, and creatives to keep the brands visible, relevant, and consistent across all touchpoints.
Led the Marketing Communications team and streamlined how we worked to make things more efficient and creative. Rolled out integrated campaigns online and in-store, built strong media and influencer relationships, and collaborated closely with ecommerce and retail teams.
Oversaw marketing across B2C, B2B, and e-commerce, while reorganizing the team to work smarter and hit KPIs consistently. Strengthened digital efforts, improved SEO, and helped drive traffic, leads, and overall sales growth through focused, performance-driven marketing.
Handled marketing across multiple fashion brands, leading campaign launches, promotions, and creative direction for both online and offline channels. Collaborated closely with leadership to meet sales targets while strengthening brand presence and e-commerce performance.
verseeing campaigns, social media, and content production. Streamlined processes, aligned branding across channels, and improved digital engagement through hands-on team leadership.