New York City Metropolitan Area
Experienced E-commerce & product leader focused on building stellar teams, creating digital experiences our customers love, and celebrating big launches with homemade cakes. Experienced in: • Owning E-commerce P&L • Business strategy, including scoping customer problems, sizing impact, and prioritizing opportunities • Building up and scaling a product management function • Defining ambiguous problem areas and leading teams to a product vision • Managing multiple functions including Product Management, Engineering, Design, SEO, and CRM • Operating in larger companies (Warby Parker, Bain) and start-ups (VRAI) • Using data to drive decisions and roadmaps • Launching 0 to 1 digital experiences for big strategic priorities • Building strong relationships with business partners
• Own E-commerce PnL and end-to-end customer experience • Lead Digital team across product management, development, UX/UI design, SEO, and CRM
Lead product team owning website and mobile apps Accomplishments include: • Launching and scaling new Contacts business • Launching award-winning Virtual Try-On on both iOS and Website • Redesigning and launching Virtual Vision Test iOS app
Split time 80% PM / 20% other initiatives
Experience in Technology and Retail sectors