Germany
As a solution-driven sales manager with international experience across Europe and the Middle East, I specialize in building strategic partnerships that go beyond transactions. At W1NNAS, I’ve led our B2B partnering with major Bundesliga clubs, NBA athletes, and cultural icons like Rezzy. I believe sales is not just about numbers — it's about people. Whether I’m negotiating with a football club, presenting at FIBO, or scaling a direct-to-consumer model, I focus on empathy, clarity, and shared value creation. With a background in both business and sports science, I bridge analytical thinking with people-focused execution. If you’re passionate about innovative sales, sport, performance nutrition, or cross-cultural business — let’s connect.
Leading sales strategy across B2B & B2C channels for high-growth performance nutrition start-up. • Spearheaded partnerships with Bundesliga clubs (RB Leipzig, 1. FC Köln, Hertha BSC) and athletes across NBA, Formula 1, Handball, and Ice Hockey. • Planned and executed large-scale events such as FIBO 2025 and Rezzy Tour • Coordinated influencer collaborations and developed new streams of income from both traditional retail and modern marketing channels.
ADENEC Group Destination Management Company to grow the destination. • Key Account Manager of the company’s leading Tour Operator in the DACH region Etihad Holidays • Development of Sport & Event Tourism by focusing on both inbound and outbound clients • Building relationships with Vendors and Government Entities • Development of Packages for Formula 1, UFC, NBA, Saudi Super Cup, Golf, etc. • Marketing Strategies and plans for Sports & Event promotions for different source markets (Main tool similarweb & Google Analytics: Optimizing Website traffic; Comparison with competitors; Comparison of Referral Leaders; Google Ads (SEA)) • Ground Handling for Khalifa Bin Zayed Foundation for Khalifa Bin Zayed Festival 2023/24 • Ground Handling for KAYAN Festival 2024 in Abu Dhabi • Ground Handling for ARETE – Tri Cation with Hayden Wild (exclusive Triathlon vacation package “Train with the Pro”) • Realizing the Landscape Awards by MeMedia • Handling Multiple Accounts and Clients – Contact Person for the clients representing the company and client’s interests • Partner Relationship Management • Communication between different departments to handle and structure business
Beim FC Bayern München lag meine Hauptaufgabe in der Vorbereitung, Umsetzung und Nachbereitung von Botschafter und Legenden Terminen. Die Rechte der Botschafter und Legenden liegen bei Sponsoren daher war eine enge Zusammenarbeit mit den Sponsoren (AUDI, Telekom, Adidas, Procter Gamble, Viessmann) von besonderer Bedeutung. Das größte Projekt an welchem ich mich beteiligten durfte war die Umsetzung eines Legenden Spiels mit dem Sponsoring Partner Viessmann. Hierbei lagen meine Aufgaben unteranderem in der Vorbereitung (Trikots beflocken, Anfahrt, Hotel etc.); Durchführung (Organisation Vorort, Spielstätten Begutachtung, Absprache mit Sponsoren) und Nachbereitung. Des Weiteren war ich an der Findung eines neuen Brustsponsors beteiligt (Paulaner ersetzt bei FC Bayern Legenden Spielen Telekom als Brustsponsor). Weitere Aufgaben waren: - Benchmarking anderer Vereine - Ideenfindung zu neuen Projekten und anstehenden Events (bspw. Legenden Derby im Olympiastadion) - Konzeption und Visualisierung von Präsentationsunterlagen ------------------ At FC Bayern Munich, my main task was the preparation, implementation, and follow-up of ambassador and legend appointments. The rights of the ambassadors and legends are held by sponsors; therefore, close cooperation with the sponsors (AUDI, Telekom, Adidas, Procter Gamble, Viessmann) was of particular importance. The biggest project I was involved in was the realization of a legends game with the sponsoring partner Viessmann. My tasks included the preparation (flocking jerseys, travel, hotel, etc.), implementation (organization on site, venue inspection, consultation with sponsors), and follow-up. Furthermore, I was involved in finding a new chest sponsor (Paulaner replaces Telekom as chest sponsor for FC Bayern Legends games). Further tasks were: - Benchmarking of other clubs - Finding ideas for new projects and upcoming events (e.g. Legends Derby in the Olympic Stadium) - Conception and visualization of presentation documents
Bei Hertha BSC lag meine Hauptaufgabe in der Planung und Durchführung von Events. Des weiteren war ich in die Vorbereitung und Umsetzung von Spieltagen involviert. Hierbei ging es allen voran um die Zusammenarbeit mit Sponsoren (z.B. Autohero, Nike, Hyundai, AOK) mit dem Ziel die Spieltagsaktivierungen bestmöglich umzusetzen. Dabei war es wichtig die Sponsoren best möglich sichtbar für Zuschauer und potenzielle Kunden zu platzieren. Abseits vom Platz war es meine Aufgabe die Präsenz von Hertha BSC innerhalb Berlins zu vergrößern. Dies wurde hauptsächlich in Form von Events durch geführt. Allen voran auf Großveranstaltungen wurden passende Konzepte erarbeitet, um die Sichtbarkeit von Hertha BSC zu erhöhen. Dies wurde meist in Zusammenarbeit mit den Veranstaltern abgestimmt, um passende Konzepte für die Integration von Hertha BSC zu erschließen. --------------------------------------------------------------------------------------------------------- At Hertha BSC, my main task was the planning and implementation of events. Furthermore, I was involved in the preparation and implementation of match days. The main focus laid on cooperation with sponsors (e.g. Autohero, Nike, Hyundai, AOK) with the goal of implementing the match day activations in the best possible way. It was important to place the sponsors as visible as possible for spectators and potential customers. Off the pitch, my task was to increase the presence of Hertha BSC within Berlin. This was mainly done in the form of events. First and foremost, at major events, suitable concepts were developed to increase the visibility of Hertha BSC. This was mostly coordinated with the event organizers in order to develop suitable concepts for the integration of Hertha BSC.
Beim MTTC Iphitos e.V. lag meine Hauptaufgabe in der Organisation und Durchführung von Events. Des Weiteren war ich für die Social Media Kanäle zuständig und in der Vereinsarbeit tätig.