Sam Friedman

Robotic Test Automation | Director of Sales

New York City Metropolitan Area

About

I've spent the past 8 years in software sales, specifically in the mobile security/quality testing space at Series A or B funded startups. Currently leading Sales at Mobot (www.mobot.io). Mobot helps companies scale and automate mobile testing using a fleet of mechanical robots. Mobot is Series A financed by Cota Capital, Heavybit, and Uncorrelated Ventures.

Experience

  • Mobot (New York, New York, United States)
    • Director of Sales
      Oct 2024 - Present · 1 yr 10 mos

    • Account Executive
      Aug 2022 - Oct 2024 · 2 yrs 3 mos

      Mobot (mobot.io) is a mobile QA solution that uses physical robots and computer vision to automate true user flows on real iOS/Android devices - Raised $17.8M - First AE under the VP of Revenue - 2023 - 101% quota achievement - 2024 - 104% quota achievement - Collaborated with leadership to implement improvements across the full sales motion - outbound strategy, overall messaging and value statement, new use cases with marketing & mobile growth personas, contract adjustments, pricing overhaul - Developed discovery, demo strategy, and technical evaluations to increase SQL and mid to late stage funnel conversion >2x - Adapted sales process to land first enterprise customers - Laid groundwork for growing sales team, providing feedback and coaching

  • NowSecure (Boston, Massachusetts, United States)
    • Named Account Executive
      Oct 2021 - Aug 2022 · 11 mos

      - Q3 2021 through Q3 2022 - 117% quota achievement Working with researched accounts that have advanced mobile application development and appsec teams to understand and identify areas of improvement within their mobile application security testing programs. Have successfully recommended, onboarded, and implemented applicable solutions at all stages of complex mobile SDLCs, such as: - Mobile secure development training - Automated mobile appsec testing (SAST, DAST, IAST, API) - Mobile penetration testing tools - Custom mobile penetration testing services - Other custom testing and consulting services around mobile appsec and secure mobile development

    • Account Executive - Mobile Application Security and Secure DevOps
      Jul 2019 - Oct 2021 · 2 yrs 4 mos

      - 99% quota achievement, 2021 The NowSecure team is comprised of leading mobile app penetration testers and security researchers whose collective experience goes back to the beginning of mobile applications in 2009. NowSecure helps companies that are passionate about the security of their mobile applications to: • Enable the delivery of secure mobile applications at a speed that meets or exceeds their business needs via fully CI/CD integrated, automated security testing in the SDLC • Provide mobile-specialized pentesting services from analysts that are based in mobile application security • Monitor 3rd-party mobile application security for corporate risk visibility

  • Business Development at NowSecure
    May 2018 - Sep 2018 · 5 mos

  • Sales And Marketing Intern at WebLinc Commerce
    May 2017 - Aug 2017 · 4 mos

    • Prospected and created strategic account campaigns in order to increase generation of outbound leads and meetings for field sales • Worked with SDRs and sales team daily, focused on sales development and market research • Created extensive RFP feature database to drive faster sales process for SEs

  • Research Analyst Intern at Safeguard Scientifics
    Mar 2015 - Jun 2015 · 4 mos