Sam Egerton

CEO Star Group NZ Certified Cicerone ®

Auckland, Auckland, New Zealand

About

Originally from Christchurch, New Zealand, Sam spent his formative years in Sydney working with some of the best operators in the country. Hospitality runs in the family, with grandparents, parents and siblings all involved throughout their lives for various periods and fashions. Highly motivated by forming high-performing teams that strive to make everything a little bit better everyday, and a personal joy in problem-solving (no matter how big or complex). When done right, hospitality has the power to change the world.

Experience

  • Chief Executive Officer at Star Group NZ
    Aug 2025 - Present · 1 yr

  • Founder at Lucky Last Liquor Company
    Jul 2021 - Aug 2025 · 4 yrs 2 mos

  • Merivale (14 yrs 4 mos)
    • General Manager - New Projects
      Jun 2021 - Aug 2025 · 4 yrs 3 mos

    • Licensee
      Nov 2015 - Aug 2025 · 9 yrs 10 mos

      Charlie Parker’s Fred’s

    • General Manager - Establishment
      Sep 2024 - May 2025 · 9 mos

      Establishment Bar Establishment Hotel Tank Stream Bar Palmer & Co. Hemmesphere Sushi E Mr Wong Good Luck

  • Non Executive Director at Antipodean Hospitality Company
    Jan 2023 - Apr 2025 · 2 yrs 4 mos