London, England, United Kingdom
Data analyst and researcher. Knowledge of surveys and statistical analysis techniques. Proficient in Excel, PowerPoint, Word, Q Research, and Python. Experience in biotech, advertising, and media and entertainment industries. I have good attention to detail, have strong creative writing and research skills, and can work well to deadlines. I am always willing to learn new things on the job, and always approach people with a patient, friendly and non-judgmental attitude, understanding their needs.
• Analysed customer survey data on viewing patterns of TV series and films for Screen Engine clients (i.e., production and distribution companies). • Used Q Research to analyse audience survey data and tabulate results for different segments’ responses to upcoming and newly-released TV series and films. • Identified data gaps and cleaned and repaired these gaps.
• Wrote lifestyle questionnaires to examine out of home audience behaviours and measure the success of campaigns • Used PowerPoint to chart up results and assess suitable methods of advertising • Produced sales analysis reports on campaign performance • Liaised with stakeholders on campaign logistics (e.g., location, campaign format, cost, dates) and used PowerPoint to present findings to planners and buyers • Used Ad Dynamix to analyse brand performance of out of home advertising; converted final output into Excel tables. • Used Mintel to extract research data on consumer behaviours.
Responsibilities include analysing operational data from the production site, correlating algae growth to environmental and operating conditions, and supporting data analytics from laboratory research.
I support the CEO and Product Development team by conducting background research on food market trends. The goal is to develop plant-based food products out of plant sources such as microalgae and proteins.