United Kingdom
I’m a Lead Partnerships Manager working across the creator economy, esports, and gaming industry, specialising in building partnerships that drive real impact. My focus is on connecting brands, creators, and communities through strategic collaborations — from influencer campaigns and product launches to long-term partnership development. At ADVANCEDgg, I progressed from Ambassador to Lead Partnerships Manager, where I manage partnerships end-to-end. This includes campaign strategy, CRM management, talent sourcing, contract negotiation, and partner activation across the gaming and esports space. Alongside this, I’ve built a multi-platform content presence generating millions of views and an engaged community of 1,500+ members. This hands-on experience as a creator gives me a unique perspective when working with talent and delivering campaigns that resonate with audiences. I’ve collaborated with brands including Ubisoft, Voicemod, and GT Omega, supporting product launches, campaigns, and creator-led marketing initiatives. I’m particularly interested in partnerships at the intersection of creators, communities, and brands — and how these can be scaled sustainably for long-term growth.
Razer Creator, promoting products through social media campaigns, referral links, and targeted launches to drive engagement and sales.
- Manage partnerships across the gaming and creator ecosystem, leading campaign strategy, outreach, and execution - Oversee CRM systems (Monday.com, Odoo, Zoho) to manage partner relationships and communication pipelines - Lead partnerships with US university esports programs, supporting events and activations - Manage Shopify product pages and partner landing pages, ensuring brand consistency and performance - Negotiate contracts and source influencer talent across the gaming and creator space - Analyse campaign performance and partner experience to improve long-term engagement and retention
Partnerships Manager at ADVANCEDgg.
- Progressed from Ambassador to Partnerships Manager within ~2 years - Developed co-branded products and merchandise with partners - Supported influencer campaigns, brand activations, and product launches - Contributed to partnership strategy and creator program development
Collaborated with Raven.gg to design and launch esports merchandise collections with Team Belief, producing high-quality apparel and branded content.
Apart of the Fortnite Support a Creator Program.
Sponsored work with Fortnite for exclusive promotion of Fortnite Imposters gamemode.
- Over the years I've hosted special events, tournaments, competitions, and even played with creators such as CaptainSparklez, X33N.