Sam Aley

Field Sales, Customer Development Executive

Durham, England, United Kingdom

About

Experience

  • Field Sales Customer Development Executive at McCurrach, Carlsberg Britvic
    Feb 2026 - Present · 5 mos

    Responsible for managing and developing a regional portfolio of convenience and independent retail accounts, representing a market leading portfolio of beer and soft drinks brands. Operating in a highly competitive FMCG environment, I deliver against a range of commercial KPIs focused on driving sales growth, increasing distribution, and maximising in store execution. I take a consultative, category led approach to account management. Partnering closely with retailers to understand their customer base, optimise ranging, and implement solutions that drive both retailer profitability and brand performance. Through structured territory planning and data led decision making, I identify new business opportunities, improve product visibility, and expand distribution across key product lines. Key responsibilities and achievements include: Managing a defined territory, delivering against volume, distribution, merchandising, and execution KPIs. Building strong, long term relationships with independent and group retailers. Exceeded Q1 targets within my first quarter, demonstrating strong early impact and fast territory onboarding. Driving sales through effective negotiation, upselling, and promotional execution. Increasing product distribution and shelf presence across core and growth SKUs. Using insight and sales data to influence retailer decisions and implement best practice. Own the creation and delivery of an annual territory business plan, using regional knowledge, market data, and national trends to identify growth opportunities and implement targeted strategies that drive sales, distribution, and market share.

  • Senior Business Development Consultant at Derwentside College
    Jan 2025 - Feb 2026 · 1 yr 2 mos

    Senior business development role focused on employer engagement, strategic partnerships and revenue growth across the North East. Responsible for identifying, securing and developing relationships with local & national businesses to support workforce development through funded adult learning, recruitment academies and upskilling programmes. Operate across both field based and remote environments, engaging decision makers through proactive outreach and consultative conversations. Play a key role in supporting the college’s wider growth strategy by aligning employer needs with funded training solutions, ensuring long term partnerships that deliver commercial and social value. Key achievements & impact: Onboarded multiple national retail brands including Asda, The Range, Home Bargains and Smyths Toys within the first 6 months. Secured four strategic partnerships in the first quarter, significantly accelerating employer engagement. Exceeded Adult Learning budget targets ahead of financial year end. Recognised for consistently exceeding activity and sales KPIs through structured pipeline management and field engagement. Core skills: Business development • Employer engagement • Strategic partnerships • Consultative selling • Stakeholder management • Pipeline & CRM management • Commercial negotiations • Relationship building

  • Account Manager at BT Business Direct
    Jun 2016 - Jan 2025 · 8 yrs 8 mos

    Account Manager responsible for building, managing and growing a portfolio generating £1M+ annual revenue, delivering consistent year on year growth in a competitive ICT market. Specialised in selling ICT hardware and software solutions from a portfolio of 250,000+ products, supporting customers with both transactional and strategic technology requirements. Built long term relationships with key stakeholders while developing account strategies to maximise retention and profitability. Worked closely with internal leadership teams, vendors and distribution partners to strengthen propositions, add value and differentiate BT in a highly price driven environment. Actively involved in bids, tenders and proposal development. Interpreting tender requirements, coordinating internal stakeholders, producing high-quality written responses and commercial proposals. Supported customers with solution design across hardware, software & services, ensuring proposals both technically sound and commercially competitive. Represented BT at industry events & partner showcases, promoting core portfolio & vendors including Microsoft, HP, Dell, Lenovo and Cisco to generate pipeline, strengthen existing relationships and create new partnerships through engagement and networking. Key achievements & impact: Built and maintained an account base exceeding £1M annual revenue. Achieved consistent revenue and profit targets YoY. Drove account growth through proactive account planning and relationship led sales. Successfully leveraged public sector frameworks for purchasing opportunities. Contributed to successful tender submissions and strategic proposals. Selected as 1 of 15 candidates from 50 for BT’s graduate scheme. Core skills: Strategic account management • ICT sales • Commercial negotiation • CRM & pipeline management • Account planning • Stakeholder engagement • Vendor management • Revenue growth

  • Sales Advisor at O2 (Telefónica UK)
    Dec 2014 - May 2016 · 1 yr 6 mos

    Frontline sales role delivering high quality customer service while consistently exceeding sales targets across consumer and small business mobile solutions. Trusted to take on additional back office responsibilities and informal leadership duties on the shop floor, supporting colleagues and contributing to overall store performance. Selected to participate in a monthly development programme focused on sales performance and professional growth. Key achievements & impact: Consistently exceeded weekly and monthly sales targets Contributed to improved store performance through strong customer engagement Recognised for reliability, initiative and leadership potential early in career Core skills: Sales performance • Customer experience • Target-driven selling • Product knowledge • Communication • Upselling & retention

  • Apprentice Administrator at HealhTec
    Nov 2010 - Aug 2011 · 10 mos