Mexico City Metropolitan Area
Passionate about leveraging technology to drive business growth, I am a results-oriented IT salesperson with a versatile background in systems programming, consultancy, and product management. My expertise in enterprise sales and strategic account management enables me to collaborate with buyers to help them solve relevant problems and accomplish value-based positive outcomes with integrity, effectiveness and success. With strong skills in sales, negotiation, and communication, I excel at attracting new clients, fostering trust-based relationships, and creating reference accounts. I guide clients toward impactful solutions that enhance growth and efficiency, thriving in dynamic environments and committed to delivering excellence. Core Competencies: Analytical Thinking Effective Communication Skilled Negotiation Superior Customer Service Collaborative Teamwork Experience Highlights: Senior Account Executive, SAS Institute (2024–Present): Lead account management for banks and insurance clients in Mexico and Monterrey, supporting their cloud, AI, analytics, fraud, risk, and customer intelligence initiatives. Enterprise Account Executive, Elastic (2022–2023): Atraction of enterprise new logos in Financial Services and Telco and footprint expansion through new business and services. Account Executive, Freeway Consulting (2021–2022): Expanded into new markets, securing key Salesforce consulting clients in Retail/CPG. Enterprise Account Executive, MongoDB (2019–2020): Achievement of incremental business by converting open-source users into paid customers and new logos from Financial Services and Service Providers. Senior Account Executive, SAS Institute (2017–2019): Managed BBVA Mexico, achieving 105% operational revenue in FY19. Hardware Sales Specialist, Oracle (2016–2017): Managed mid-sized financial services accounts. Strategic Account Manager, BMC Software (2000–2015): Held multiple sales roles, exceeding targets and securing major deals with América Móvil, Telcel, Grupo Salinas, and others. Earned Club 100% and Chairman’s Circle in FY12. Professional Development: Marketing Director Program, NextMBA (2024) Commerce Management L1 Certification, EICOM Institute (2023) Negotiation Art and Science Program, IPADE (2021) Digital Business Executive Program, ISDI (2021) Professional Speaking Program, Maxwell Leadership (2015) Languages: Spanish (Native), English (Fluent-B2) Technical Expertise: Proficient in sales methodologies like MEDDPICC and Command of the Message, CRM systems, and technologies including Cloud, AI, Data, Martech, and Security.
Functions • Responsible for enterprise accounts in Financial Services sector. • Generate New Recurring Revenue in the form of new subscriptions and education. • Protect install base and nurture new projects.
Functions • Responsible for enterprise sales in Mexico. • Sell incremental annual contract value (ACV) and multi-annual deals (TACV) in the form of new subscriptions, renewals, cloud, services and education. • Target accounts: America Movil, Telcel, Telmex, Axtel, Televisa, BBVA, Santander, Banorte, Liverpool, FEMSA.
Functions • Responsible for green field accounts in retail (enterprise & general business), cpg (general business) and manufacturing sectors (mid-sized & SMB). • Sales of specialized Salesforce consulting services: Marketing, Sales, Service and Commerce Clouds. • Target enterprise accounts: Elektra, Alsea, Palacio de Hierro, Liverpool, Soriana, La Comer, HEB, Chedraui, Casa Ley.
Functions • Conversion of open-source users into paid customers. • Sell incremental annual contract value (ACV) and multi-annual deals (TACV) in the form of new subscriptions, renewals, cloud, services and education. • Target Accounts: Scotiabank, AXA Seguros, Inbursa, Monte de Piedad, GNP and Modelo. Banorte, HSBC, Santander and KIO Networks were added in FY21-Q3.
Functions • Responsible for BBVA Mexico. • Account protection, executive relationship and incremental business.