Salvador Romero-Avila

A mind is like a parachute. It doesn’t work if it is not open

United States

About

I've been doing design and IT for over 10 years now, and honestly the two have never felt separate to me. I grew up between New Jersey and Mexico, so switching between two languages and two cultures was just normal life — turns out that same skill is useful when you're translating between what a client wants and what's technically possible. Some of what I've worked on: a full logo and brand overhaul for the City of Long Branch, IT infrastructure for hundreds of workstations across 20+ buildings, monthly print ads, weekly email campaigns, digital signage for public programs. I can fix a server issue in the morning and be tweaking a logo curve that night. In 2015 I started Sunrisa, my own brand mixing anime style with Latin culture — I run the whole thing myself, from the designs to the website to fulfillment. I also do freelance design work for local clients (logos, branding, websites), usually with way more revisions than I should probably offer for free. Bilingual in English and Spanish, based in Puebla right now, and looking for design or IT roles in CDMX or Puebla where I can actually use both sides of what I do.

Experience

  • Founder & Creative Director at Sunrisa
    Jan 2015 - Present · 11 yrs 6 mos

    Founded and lead creative direction for an independent brand blending anime aesthetics with Latin culture, including streetwear, apparel design, and e-commerce. Develop full brand identity including logo design, visual style guides, and product design across the catalog. Manage end-to-end e-commerce operations, including website design and development on WordPress/WooCommerce and product fulfillment through Printify. Additionally provide graphic design and print services to local clients, including logo design, branding, and website builds. Create marketing and social media content to build brand presence and audience engagement.

  • Career and Technology Assistant at Long Branch Free Public Library
    Mar 2022 - Jun 2026 · 4 yrs 4 mos

    Provide technology support to patrons on devices, software, and library resources, including resume building, job applications, and general digital literacy assistance. Design flyers, digital signage, and social media graphics for community programs and events using Canva, Photoshop, and Illustrator. Create and update website visual content while maintaining brand identity consistency. Teach conversational English classes for advanced adults in small groups of up to 5 students, alongside professional development orientation sessions.

  • Information Technology Technician at City of Long Branch
    Nov 2024 - Oct 2025 · 1 yr

    Designed and revamped official city logos, business cards, and graphics for public events and municipal communications. Produced branded print and digital materials balancing institutional identity with modern visual standards. Managed a private Windows-based server infrastructure connecting hundreds of workstations across 20+ municipal buildings citywide, alongside VoIP phone systems and security camera networks. Provided high-volume in-person and remote technical support across all municipal locations. Installed CAT5/6 network cabling through walls and ceilings connecting to servers and switches.

  • IT Support Specialist at Tiki Image
    Apr 2018 - Nov 2024 · 6 yrs 8 mos

    Managed IT infrastructure across 5 locations throughout Monmouth County, including hardware, software, and systems spanning Windows, macOS, iOS, and Android. Held administrative access to the Sunlync POS system, providing technical support to staff for both software issues and tanning bed equipment synced to the platform. Maintained brand consistency across 20+ workstations and multi-site digital assets. Installed and managed CAT5 cabling, security cameras, and network hardware across all locations.

  • Graphic Designer at Robert Legere Home
    Apr 2012 - Dec 2017 · 5 yrs 9 mos

    Designed full-page print ads published monthly in local newspapers and produced weekly email marketing campaigns with proprietary brand design. Collaborated directly with the CEO on visual strategy, campaign timelines, and brand presentation. Provided foundational IT support, including configuring email accounts on personal devices via POP3 and IMAP server settings, maintaining VMware installations enabling Windows to run on the company's all-Mac workstation environment, and troubleshooting POS hardware including receipt printers and scanners.