Horsham, England, United Kingdom
I build things at the intersection of technology, culture and community. I'm the founder of TONES - The Voice of Gen Z. An award-winning YouTube and podcast series amplifying underrepresented young voices. The show earned me the UNiDAYS Woman of the Year 2024 title and a £10,000 grant. TONES is now evolving into a platform: an intelligent marketplace connecting brands with independent creatives for brand activation campaigns. Therby, reducing team assembly from weeks to minutes. I'm currently building and seeking investment to bring it to scale. My background is in tech: I spent five years at PwC as a Technology Consultant, starting as a degree apprentice while studying Computer Science at the University of Leeds. I've since worked in marketing and strategy at an AI R&D startup, and hosted a video series for Google DeepMind x Raspberry Pi Foundation, making AI accessible to the next generation of students. Beyond my day job, I've produced large-scale live events, founded Salome's Galentines (an annual empowerment event for young women, sponsored by Mielle Organics), and my face is literally on posters in schools across the UK and Latin America as part of the I Belong in Computer Science campaign. My mission: to represent, uplift and inspire the people who rarely see themselves in these spaces.
Tones is an award winning production, media and events company. We have worked with brands like ElevenLabs, PwC, Chanel, BBC , Google Deepmind and more We recently launched Tones platform. This is our AI-powered brand activation platform connecting brands with vetted independent creatives & reducing team assembly from weeks to minutes. I founded Tones (the voice of Gen z) as a YouTube- podcast series that gave young people the opportunity to share their stories. Tones grew into a sponsored show, a £10,000 UNiDAYS Woman of the Year grant, and a sold-out live showcase in October 2024. That journey revealed a real gap in the market: skilled independent creatives running brand experiences with no infrastructure to reach brands at scale. Tones Platform is the solution. Currently building and seeking investment. My mission is simple: increase the representation of young people (especially POC) in mainstream media and create real spaces for them to meet, learn from each other and be seen.
On-camera host for the Experience AI interview series, a collaboration between Google DeepMind and the Raspberry Pi Foundation to bring AI education to young people globally. So far, I’ve had the pleasure of interviewing 7 DeepMind researchers on camera
I was invited back by the Raspberry Pi Foundation to present their new course in the Experience AI collection. I spent two days training and presenting multiple videos alongside co-host.
I was a host for Experience AI: a video series collaboration between the Raspberry Pi Foundation and Deepmind. As a host I was filmed interviewing a range of Deepmind researchers. These were then compiled into learning resources for students.
As I transition to be a full time founder, I stepped down as marketing lead but maintain a position as marketing manager supporting on producing content across channels
Marketing Lead at Passion Labs, An AI Research & Developement laboratory. Here, I led strategy and execution across Content, Website, PR, Partnerships and Events. This included: - Managing end to end production of techincal written content and 4K video campaigns - Ideating and delivering a thought-leadership interview series in partnership with senior leaders from leading AI organisations (including Google, ElevenLabs, PwC and UKAI). - Planning and delivering internal and external events (both in person/online events) regularly. -Worked closely with the CEO to shape strategy across partnerships, events, and content
Led project management and organisation for a 15-person workstream, overseeing planning, logistics,location, food and agendas for 24 workshops across 2 EMEA regions. Worked as part of the GenAI team to determine key use cases for Co-pilot and ChatPwC (PwC’s internal Gen AI tool implemented on gpt 4.0) whilst creating training and education material for all 36000 staff. Managed, drafted and owned all key client design documentation, ensuring accuracy and alignment with project goals. Tracked and ensured the completion of team action items, maintaining project momentum and accountability.