Tbilisi, Georgia
Business development and marketing leader, recognized as Forbes 30 Under 30, with experience driving growth, strategy, and innovation across multiple brands and platforms. I combine hands-on execution with strategic thinking, from launching Cavea+ from zero to one to leading digital and brand initiatives. I bring demonstrable marketing expertise, a growth mindset, and the curiosity to continuously learn and deliver impact.
Teach New Product Development to undergraduate students, covering practical frameworks and applied concepts; Guide and mentor students through ideation, validation, go-to-market planning, and development of their own product concepts; Moderate discussions with market leaders, bringing real-world perspectives into the classroom;
Lead overall growth strategy and marketing vision for Cavea+, driving user acquisition, engagement, and revenue expansion; Oversee all marketing channels and campaigns, including digital marketing, social media, content, and performance-driven initiatives; Define and execute go-to-market strategies for new products and features, ensuring alignment with business objectives; Identify, establish, and manage strategic partnerships to accelerate growth and expand the Cavea+ ecosystem; Analyse market trends, customer insights, and KPIs to optimize marketing spend, improve performance, and maximise ROI; Lead and mentor cross-functional teams, fostering a high-performance, growth-oriented culture
Contributed to the creation and launch of Cavea+ from concept to market, helping define strategy, business model, and go-to-market plan; Identified, evaluated, and developed strategic partnerships to drive growth and expand the Cavea+ ecosystem; Led business development initiatives, including negotiation, deal structuring, and partnership execution Analysed market trends, customer insights, and competitive landscape to identify new business opportunities; Collaborated with cross-functional teams to implement growth initiatives and optimize partner performance; Monitored KPIs and performance metrics to measure impact of partnerships and business development activities.
Integrated Marketing Communications
Developed brand names and key messaging frameworks for clients, aligning with brand positioning, target audience, and market strategy; Collaborated with clients to translate strategic brand goals into actionable names and messaging; Delivered naming solutions for brands including “Tsida” (Bakuriani’s kids’ water) and “Umali”, ensuring memorability, alignment with brand strategy, and market suitability
Led the marketing strategy and brand vision for a network of cinema venues, driving ticket sales and audience visit frequency; Oversaw all marketing channels, including digital campaigns, social media, content marketing, partnerships, and events; Developed and executed integrated campaigns from concept to implementation, ensuring alignment with business objectives and customer experience; Analysed market trends, audience insights, and campaign performance to optimise marketing ROI and drive growth; Managed cross-functional teams and external partners, ensuring consistent brand communication and high-quality execution across all initiatives