Tampere Metropolitan Area
I am an experienced marketing professional with a demonstrated history of working in the wellness & health care industry. I have creative, ambitious and goal-orientated mindset. My work style is efficient and I operate well under pressure and upcoming deadlines. I have excellent teamwork and communication skills. I am skilled in: • B2C marketing, B2B marketing and recruitment marketing • Media planning, content planning, graphic design, measurement, budgeting and project management • Offline marketing: print advertising, events, TV and radio • Digital marketing: search engine marketing (SEM) and optimization (SEO), display advertising, marketing automation, email marketing and social media. • Salesforce Marketing Cloud and Adobe Creative Cloud: InDesign, Photoshop, Illustrator
At Aava, I work at the core of the marketing team, responsible for planning and executing a wide range of B2C and B2B marketing activities in close collaboration with the Marketing Director, internal stakeholders and external partners. My role covers both the tactical day-to-day marketing and the broader brand expression across channels. My responsibilities include: – Planning and executing service and clinic-level advertising across traditional and digital media – Tactical marketing: campaign planning, media planning, materials, coordination and reporting – Digital marketing (SEM, SEO, display, social media) and continuous performance optimisation – Managing Aava’s online store and supporting digital customer journeys – Producing content, copy and visual materials for multi-channel campaigns – Acting as a “brand guardian” to ensure consistency in tone, visuals and messaging – Managing in-clinic communication: digital signage, posters and local marketing materials – Developing and maintaining brand-related physical spaces and visual identity in clinics – Coordinating marketing materials, brand and logo products – Supporting website content updates and collaborating with digital teams – Handling marketing automation, newsletters and analytics – Project management for campaigns, events and multi-stakeholder initiatives In short: I support Aava’s growth and brand by creating consistent, clear and effective marketing across channels, from digital performance to clinic environments and from concepting to hands-on execution.
At Pikkujätti, I am part of the marketing team responsible for planning and executing marketing and communications for Finland’s leading child-focused medical center brand. My work supports both national visibility and local clinic needs, combining warm, family-friendly storytelling with data-driven execution. My responsibilities include: – Planning and executing multi-channel service and clinic-level advertising – Tactical marketing: campaign concepts, planning, media coordination and reporting – Digital marketing (SEO, SEM, display, social media) and continuous optimisation – Producing child- and parent-friendly content, copy and visual materials – Managing marketing materials, brand and logo products – Acting as a “brand guardian” to ensure consistent visual identity and tone of voice – Developing in-clinic marketing: digital signage, posters and family-oriented info materials – Supporting local marketing for clinic openings and regional activities – Planning and producing content for social media and newsletters – Project management for campaigns, events and cross-team initiatives – Contributing to website content and collaborating with specialists and clinic staff In short: I help shape Pikkujätti’s warm, child-centred brand by bringing clarity, creativity and consistency to all marketing, from digital campaigns to clinic environments and everyday family communication.
As the marketing manager of southern and northern Finland I was responsible of all the marketing activities of the private clinics, hospitals and dental clinics in the area. I managed over 50 locations. I was also the head user of Salesforce Marketing Cloud and was responsible of recruitment marketing and marketing healthcare services for the public sector. My tasks included media and content planning, budgeting and executing campaigns in offline and digital channels and measurement. Pihlajalinna is one of Finland’s leading providers of social and healthcare services. We offer high quality social, health and wellbeing services at our private clinics, hospitals, dental clinics, fitness centres and housing services across Finland. We build services that focus on keeping people healthy. It is easier, more inexpensive and lighter for the body to keep a person healthy rather than cure an ill person. Our aim is to challenge habitual patterns and continuously provide our customers with better service. We want to be a responsible industry pioneer that provides rapid and easy care. Our aim is to ensure that you feel better at every stage of your life. Long live life!