Sal Franco

Creating value and growth in New and Emerging Technologies | Global Revenue Leader | Team Builder

Greater Philadelphia

About

My career spans leadership roles in manufacturing, supply chain, and technology sales, where I have consistently prioritized business development, process improvement, and cultivating high-performing teams. I am motivated by creating collaborative, results-driven cultures that deliver measurable value to customers and align with organizational goals.

Experience

  • CRO Robotics, Drones, & Emerging Markets at Aptiv
    Feb 2026 - Present · 5 mos

    Responsible for building sales pipeline and deliver growth leveraging Aptiv & Wind River technology portfolio (Sensors, Radar, Camera, Software, Cloud Infrastructure, AI & Embedded edge) in Adjacent Markets (Non-Automotive), think Robotics & Drones across Aerospace, Defense, & Industrial

  • Vice President of Worldwide Sales Manufacturing at PTC
    2022 - Jan 2026 · 4 yrs 1 mo

    • Lead a global software sales team focused on emerging technologies including IIoT, Industrial connectivity solutions, Augmented Reality, and AI. • Drive annual recurring revenue (ARR) growth through new customer acquisition and retention strategies. • Ensure customer success and provide visibility to executive leadership on business health metrics.

  • Vice President Sales, Americas at TraceLink
    2021 - 2022 · 1 yr

    • Led the sales strategy and execution for TraceLink's multi-tenant SaaS supply chain solutions across the Americas. • Managed a high-performing team of Regional Vice Presidents and sales executives to drive revenue growth. • P&L responsibilities, ensuring alignment of sales attainment with cost management.

  • Vice President of Sales Strategic Accounts/Majors Manufacturing at Infor
    2020 - 2021 · 1 yr

    • Led the Strategic Major Account team, managing large multinational accounts to drive sales of Infor's multi-tenant SaaS solutions. • Focused on delivering comprehensive ERP solutions for Discrete Manufacturing and Process/Distribution, as well as HCM, WFM, EAM, CPQ, PLM, MES, and Supply Chain. • Fostered strong client relationships to ensure alignment with their business objectives and maximize solution adoption.

  • PTC (6 yrs 1 mo)
    • Vice President Global Manufacturing Sales
      2020 - 2020 · Less than a year

    • Vice President of Sales for Americas, Industrial Internet of Things #IIOT
      2014 - 2020 · 6 yrs

      Leader of Americas sales team at PTC responsible for selling IoT Enterprise Solutions into an Operational/Manufacturing setting. Helping customers with their Smart Manufacturing and Digital transformation initiatives by providing them with industry leading solutions. Primary technologies include ThingWorx IoT Platform, Kepware, Analytics, & Vuforia for Augmented Reality.