Matt Pflughoeft

Growth Guide

Greater Madison Area

About

Matt Pflughoeft is a senior-level go to market executive, best known for building and scaling high performing B2B organizations. Matt started his career at the Corporate Executive Board (CEB) which laid the foundation for his success in sales and account management. He went on to work in the SaaS software industry where he led high performing sales teams at Xactly Corporation, Outcome Health, Conga, Tethr and Domuso. Matt prides himself on having a team-first mentality and always goes above and beyond to help colleagues and customers. Matt graduated from Winona State University in Minnesota. He is an avid outdoorsman and sports fan. He currently resides in the Madison Wisconsin area with his wife and their four boys.

Experience

  • Sales Manager - Embedded Platform at Workato
    Feb 2025 - Present · 1 yr 6 mos

    Integration + Automation + AI = Enterprise Orchestration. #1 iPaaS, with speed and power to orchestrate your organization’s data, apps, and processes

  • Founder at vendovita
    Oct 2024 - Present · 1 yr 10 mos

    Founder and Growth Guide at vendovita. What does vendovita mean? “Vendo” from “vendere”, paired with “vita”, meaning life - suggesting sales are the lifeblood of your business. We help guide organizations to achieve their revenue missions, goals, and beyond. Contact us at vendovita.com or email me at [email protected] to learn more!

  • Strategic Advisor and Consultant at Insight Revenue
    Oct 2024 - Present · 1 yr 10 mos

    Insight Revenue better aligns companies' go-to-market functions around deeper insights into your customer's needs and challenges and helps you implement and adopt a high-performance approach through our 'Insight to Value' methodology. Our research backed services include consulting, messaging, coaching and customized training and tools to upgrade your GTM strategy and team capability. We bring together decades of experience as sales professionals, researchers and practitioners to create insight-driven growth for the world’s best companies.

  • Member at Pavilion
    Oct 2023 - Present · 2 yrs 10 mos

  • Strategic Advisor at Leaders on Purpose
    Jun 2023 - Present · 3 yrs 2 mos