Denver Metropolitan Area
Why I’m a Different Kind of Consultant With over 30 years of hands-on, cross-functional leadership across sales, operations, finance, recruiting, and strategic planning, I bring a results-driven, execution-first mindset that sets me apart from traditional consultants. My impact isn’t theoretical, it’s tangible. I’ve personally sold over $100 million in products and services, closed multimillion-dollar international deals and joint ventures, set sales records everywhere, and rebuilt organizations from the ground up across five continents and multiple industries. Unlike many consultants who offer advice and step back, I 'm a fractional executive that embeds myself in the business. I work alongside and with founders and leadership teams to diagnose operational pain points, implement tailored solutions, and drive lasting, measurable growth. Whether it’s restructuring teams, reducing hiring cycles by 75%, overhauling sales strategies, or recalibrating financial systems, I deliver solutions that endure beyond the engagement. My experience spans everything from start-up turnarounds and scalable process design to raising equity investments, conducting deep due diligence, and optimizing for M&A. I specialize in solving core business problems, from customer attrition and underperformance to fractured operations, by building systems that drive accountability, increase efficiency, and unlock growth. From military service and intelligence analysis to C-suite leadership, I bring a relentless focus on action, integrity, and performance. I don’t just recommend solutions, I operationalize them, manage their rollout, and transfer ownership to your team for long-term sustainability. That’s not just consulting. That’s leadership. On a personal level, my guiding values are rooted in faith, loving God and loving others. I’m blessed to be married to an incredible woman who is not only my partner in life but also in business, serving as our accountant. We have five wonderful children, ranging from ages 11 to 27, and we call the beautiful state of Colorado home. Book a call with me here: www.salesguybob.com
Bayto Pools is a family-founded innovator redefining the concrete pool industry. Backed by over 30 years of expertise, the company developed a proprietary precast, prefabricated concrete pool that fundamentally changes how pools are manufactured and installed. Unlike traditional builds, Bayto’s modular cement-shell pools can be installed in as little as 48 hours and offer flexible configurations, including above-ground, semi-inground, and fully in-ground applications. Designed for efficiency and versatility, these pools are ideal for smaller lots and can be seamlessly integrated into new home construction or renovation projects, significantly reducing overall installation costs. The product line includes multiple compact formats with modern rectangular and square designs, complete with integrated lighting and a full filtration system. Bayto also utilizes reinforced membrane technology, the most widely adopted waterproofing system globally, ensuring durability and long-term performance. EVERY pool comes with pre-installed equipment for a total plug-n-play solution. Key Contributions & Impact: * Lead all sales and marketing strategy, positioning Bayto Pools for scalable growth in a traditionally fragmented market * Built and launched a certification program for dealers/installers, creating a standardized, high-quality installation network *Expanded the installer base by over 1,700%, dramatically increasing market reach and fulfillment capacity *Built full financial models, forecasts, and pro formas to support strategic planning, investor discussions, and operational scaling *Act as a startup operator and advisor, helping bring the company from concept to commercialization and market traction
Unlike traditional consultants who offer advice and step back, as a fractional executive, I embed myself in your business. I work alongside founders and leadership teams to diagnose operational pain points, implement tailored solutions, and drive lasting, measurable growth. Whether it’s restructuring teams, reducing hiring cycles by 75%, overhauling sales strategies, or recalibrating financial systems, I deliver solutions that endure beyond the engagement. My experience spans everything from start-up turnarounds and scalable process design to raising equity investments, conducting deep due diligence, and optimizing for M&A. Business Advisor (contract) - Family Holistic Dentistry, Boulder, CO. Brought in to establish human resources policies/procedures & documentation. Taught ownership of this multi-million-dollar company to use a vertical financial system, reduced staff turnover, and helped build a new branch of service for pediatrics. Chief of Staff (contract) - Albero Granite, Cordoba, Argentina ($60 billion granite quarry), Managed Angel investor relations, developed business plan and website, negotiated purchase of a granite processing plant in Buenos Aries allowing for a 200% increase in granite removal, processing and sales. Negotiated two long-term international sales contracts for $43 million. CEO (contract) - DigiTot International, - Johannesburg, South Africa: Reported to the board of Directors and managed relationship with the South African Government. Managed company assets in Johannesburg, Durbin, and Cape Town. Increased sales by 300% while decreasing customer turnover from 100% to just under 30%. COO (contract) - GourmetFoodMall.com, New Orleans, LA., Developed methodology to reestablish the company as a leader in the gourmet food industry. Reduced customer turnover from 100% to 20% annually. Achieved the first profitable quarter in the company’s 7-year history.
As a recruiter, coach, and fractional executive, I’ve become increasingly disillusioned with how broken the recruiting and hiring process has become. The downward spiral began when companies started relying too heavily on applicant tracking systems (ATS) as a substitute for real human interaction. Today, AI is used to filter applications, auto-generate rejection letters, and in some cases, even conduct interviews. Meanwhile, an entire industry has emerged to help job seekers game the system, using AI to craft resumes tailored to beat ATS algorithms, auto-apply to hundreds of postings, and even provide real-time interview answers. Technology has its place, but it should enhance, not replace, the human element. At its core, effective recruiting should begin with a needs analysis. Before writing a job description or interviewing a single candidate, companies must first understand why they are hiring. With my Keep It Simple, Stupid (KISS) approach, I boil it down to two reasons: growth or replacement. Every new hire fits into one of these categories. And before initiating a search, organizations should evaluate their current team to see if the required skills already exist internally. If not, the real recruiting work begins. For over a decade, I’ve worked with executives and leadership teams to bring clarity and results to the hiring process, one person at a time. I average just four candidate submissions per successful hire, consistently fill critical vacancies that drain productivity and revenue, and have helped cut interview-to-hire timelines by as much as 75%. Hiring is not a numbers game, it’s a people business. It’s time we bring the human back into human resources. I offer the following À la carte recruiting services: Personalized job search coaching and training (fee per hour) Interview prep - (Control the interview, opening/mid/final questions, standing out from others) Ad-Hoc recruiting, sourcing & onboarding services (contingency/commission based)
Served as Chief Growth Officer with full operational oversight across Graystone International’s core business units, including M&A Associates, M&A Advisors, buy-side acquisition efforts, and performance consulting services. Brought in to architect and execute a scalable growth strategy during a critical expansion phase. Recruited to build the company’s M&A Associate function from the ground up, I designed and implemented a comprehensive training and performance infrastructure. This included establishing team-level and individual KPIs, formalizing hiring and onboarding processes, and developing a leadership pipeline within the M&A organization. Led an aggressive hiring initiative, successfully recruiting and onboarding 30 new Associates in just 2 months, exceeding the original 3-month target. Scaled the organization from 7 to 30 team members within the first 60 days, significantly expanding operational capacity. The team I built and led generated a qualified deal pipeline exceeding $300M in potential listings, positioning the company for an estimated 600% increase in revenue. Key Contributions & Impact: *Directed day-to-day operations across multiple business units including M&A advisory, buy-side, and consulting services *Built and launched a scalable training and performance system for M&A Associates *Rapidly scaled headcount by over 300% in 60 days, ahead of target timelines *Developed and coached emerging leaders within the organization *Drove creation of a $300M+ deal pipeline, enabling significant revenue expansion potential
Home Discovery disrupted the traditional Real Estate marketplace with it's "2% commission model" and created it’s own CRM that transformed the customer experience. Leadership raised five million dollars and the company was recognized with several prominent accolades including the Governor’s Entrepreneurship Award and numerous Best Places to Work and Fastest Growing Company awards. I worked a short term contract working with ownership in setting up and managing a satellite real estate office with 12 licensed Agents, 5 Virtual tour producers and 4 closing Agents. This set-up model that I created was then delivered to them as a "Tiger Team" system where a small team of leadership, agents, and producers would go to a new city to prove out the business model and then set up a new satellite office with local agents and producers, then move on to the next city of opportunity. My group in South Florida achieved $70 Million in Sales in 7 months and increased the average sale by 140%.
I joined this venture-backed start-up company in the healthcare emergency medicine informatics/technology market at an early stage. As an executive team, we created key partnerships with industry leaders in the healthcare market, including IBM, HCA hospitals, EmCare Management, and IMS Health for data analytics. My role as the first salesperson for the company and as Vice President of Hospital Operations was to lead all aspects of the revenue business for ScriptRx including sales, business development, and customer service. In my role, I was also very involved with the alpha/Beta product development and in securing long-term financing. I was part of a team of eight people that grew to offer one of the premier products in healthcare informatics. Worked with the CEO and Founder in creating and presenting a business plan, private placement memorandum, investor presentations, and securing $2.1M with angel investors and venture capital investments, including Crossbow Ventures and Deutsche Bank Private Equity. Worked with the CEO and Founder in negotiating financial agreements to support additional company financing through debt, convertible debt, and equity with partners IBM, Silicon Valley Bank, and First Union Bank. Created national field sales, marketing, and support force that sold and installed 250 hospital locations within the first 25 months of business. Boosted sales revenue exceeding all sales goals through building sales & technical teams and revising incentive policies on annual sales growth from $380K to $3.2M. My team of technical installers, salespeople, and customer service (teachers and trainers) worked together as a team to ensure the complete financial and operational success of our systems. Initiated and managed partnerships with pharmaceutical companies: Abbott Labs, AstraZeneca, Johnson & Johnson, Boehringer-Ingelheim, Pfizer, GlaxoSmithKline, Aventis & Centacor.