Dubai, United Arab Emirates
Communications Manager with 8+ years of experience across Corporate Communications, Strategic Communications, Executive Communications, Stakeholder Engagement, and Media Relations in the UAE and GCC. I began my career in journalism at El-Shorouk Newspaper and El Mehwar TV, where I developed a strong foundation in storytelling, news production, and Arabic content development. Since moving to the UAE in 2019, I have worked with leading organisations across government and private sectors, helping shape corporate narratives, strengthen stakeholder engagement, and manage high-profile communications initiatives. Key highlights include: 🔹 Contributing to the communications programme for the return of Hazza Al Mansouri, the first Emirati astronaut, in collaboration with Mohammed Bin Rashid Space Centre. 🔹 Managing executive communications and media engagements for senior leadership across major UAE media platforms. 🔹 Drafting Arabic financial disclosures, earnings announcements, and corporate communications materials for publicly listed companies, including Agthia Group and DAMAC Properties. 🔹 Building and maintaining strong relationships with journalists, editors, and media outlets across the UAE, GCC, and wider Middle East region. 🔹 Developing communication strategies and content that align organisational objectives, stakeholder expectations, and audience needs. My experience combines the storytelling instincts of a journalist with the strategic mindset of a communications professional, enabling me to translate complex information into clear, credible, and impactful narratives that support organisational goals.
🔹 Lead Arabic content development and editorial quality assurance for communication, corporate, and stakeholder engagement initiatives across multiple sectors. 🔹 Develop Arabic content for media relations, corporate communications, executive communications, and stakeholder engagement initiatives. 🔹 Collaborate with account teams to support communication strategies, messaging frameworks, and media engagement activities. 🔹 Draft and adapt communication materials, press releases, executive messages, speeches, and corporate content for clients across the UAE and GCC. 🔹 Ensure consistency, accuracy, and alignment of Arabic content with client objectives, brand positioning, and audience expectations. 🔹 Support high-profile communication campaigns and media initiatives for leading regional and international brands.
🔹 Planned and executed the press conference for the return of Hazza Al Mansouri, the first Emirati astronaut, on behalf of Mohammed Bin Rashid Space Centre. 🔹 Authored official Arabic speeches, executive messages, and communication materials for senior leadership at Mohammed Bin Rashid Space Centre, including the Director General and Deputy Director General. 🔹 Contributed to Arabic financial communications, earnings announcements, and corporate disclosures for publicly listed companies, including Agthia Group (ADX) and DAMAC Properties (DFM). 🔹 Managed executive media engagements and television appearances for senior leadership across leading regional media platforms, including Bloomberg Asharq, Al Arabiya, CNBC Arabia, Dubai TV, and Abu Dhabi TV. 🔹 Developed Arabic media messaging, talking points, and key communication materials for C-suite executives ahead of interviews, press engagements, and public appearances. 🔹 Supported communications activities for major national initiatives, including the Hope Probe launch ceremony and the announcement of the first Arab female astronaut. 🔹 Built and maintained relationships with journalists and media outlets across the UAE and wider region, supporting media outreach and coverage opportunities. 🔹 Identified and mitigated reputational risks through proactive media engagement and stakeholder management, including the successful de-escalation of a high-profile media issue involving a leading national newspaper.
🔹 Researched, reported, and produced news stories and feature articles covering business, economic, and social affairs for one of Egypt's leading independent newspapers. 🔹 Conducted interviews with government officials, industry experts, and key stakeholders to develop accurate and balanced news coverage. 🔹 Translated complex information and developments into clear, audience-focused stories under tight editorial deadlines. 🔹 Monitored emerging issues, verified information from multiple sources, and ensured adherence to professional journalism standards. 🔹 Collaborated with editors and newsroom teams to deliver timely coverage of major events and public-interest stories. 🔹 Developed strong storytelling, interviewing, content development, and editorial judgment skills that later formed the foundation of a career in corporate communications.
🔹 Supported news production for the "90 Minutes" television programme, contributing to topic research, content development, guest coordination, and editorial preparation. 🔹 Researched current affairs topics, prepared briefing materials, and supported programme production under fast-paced newsroom deadlines. 🔹 Coordinated with guests, producers, and editorial teams to ensure accurate and timely content delivery. 🔹 Developed strong foundations in news production, editorial planning, storytelling, and broadcast communications.