United Arab Emirates
A personable and dependable digital marketing expert with ten years of experience in managerial positions and hands-on experience worked for leading tech startups, e-commerce, agencies, and corporations in the MENA region. I worked for performance marketing agencies for the first five years of my career, and I gained valuable experience in SEO, ASO, and analytics. Afterward, I moved to Dubai to work for leading tech startups and mega-corporate businesses, and I sharpened my skillset in paid search, media advertising, and team management.
• Transformed a tactical web marketing team into a cross-functional team of experts, implementing strategic planning, analytics, performance marketing, search, A/B testing, and regional partnership practices. • Developed cross-channel e-commerce digital campaigns eclipsing engagement goals by 200% and delivering on revenue and brand targets. • Led customer acquisition-driven campaigns through Google paid search, Instagram & Facebook advertising. • Improve marketing Infrastructure and automation, and set up a CPA model for acquisition and retention. • Manage data visualization dashboards set up for e-commerce to demonstrate users cohorts and CAC: LTV frameworks.
• Managing digital marketing activities “SEO, Paid Advertising” for the group corporate and its own subsidiaries on global and regional aspect. • Working closely with the communication and branding division to streamline and execute all digital marketing campaigns. • A focal point to translate the brief request from business partner to measurable digital goals. • Visualizing digital activities into live business intelligence dashboards for marketing and ExCom. • A point of contact with all digital media buying agencies. • Leading the user map journey optimization for website revamp project on Sitecore platform. • Improve YoY organic traffic for adports.ae by 41% and 111% for kizad.ae 2018-2019. • Generate 1900 sales qualified leads, 45.1% converted into sales. Projects: - Led and manage Sitecore CMS migration project for all corporate group sites. - User map journey automation for KIZAD and ADPorts products/services.
• Responsible for the implementation of the digital marketing strategy and ensuring that packages, services, creatives, and communications developed are the best representation of the brand. • Collaborating with stakeholders in the proposition development, visual guideline development, creative, content review and approvals. • Acquired of over $800,000 profit in PPC campaign for Q4-2017 and Q1-2018. • Boosted efficiency of Google Ads campaigns: drastically decreased bounce rate from 35% to 10%, increased website click-through rate (CTR) from 20% to 37.11%, and reduced cost per lead (CPL) by 65%. • Optimized landing pages, banners, copy and all web-based elements. • Improving organic traffic by 34% YoY in UAE and by 47% in KSA. • Boost for ZERO position rank on “Azerbaijan tour packages” and “Georgia tour packages”. • Implemented JSON-LD structured data which led to a 51% increase in rich snippets results. • Improve up to 20% open rate for email marketing and mobile push notification following A/B testing best practices and U/X improvements.
• Developed and implemented interactive SEO strategies for about 7 clients that improved search engine performance, attracted users to websites and drove growth, resulting in annual traffic increases of an average of 23% year over year • Analyzed data to identify trends, generate reports and adjust keywords as necessary to produce the most optimal ROI • Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign. • Created SEO proposals based on strategic research, offering several options in a clear, concise way that met client needs. • Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site. • Troubleshot errors via Webmaster Tools and produced audits that summarized website situation as it pertains to SEO. • Designed and built 4 custom dashboards to turn millions of data points into actionable information for data driven decision making to business board directors.