Shanghai, China
Please view my works at : http://y-zhi.com
• Identify how our brand is currently positioned in the market and design a research-based brand strategy • Develop and execute marketing campaigns aimed at communicating our brand message • Communicate brand identity internally and align company around foundational ideas • Lead marketing team members through campaigns • Measure and report on success of marketing campaigns • Anticipate consumer trends and keep brand up to date
• Communicate the vision and value of new products to the different teams and develop sales tools that facilitate the selling process • Plan and participate in the launch of new services and products which involve several different departments • Brief the press and PR teams about new products • Create content such as case studies, videos, website copy and blog posts • Research competitor offerings
• Production and communications for features and cover stories • Project management for projects in UK • Communications between China and UK offices
• Liaison between China and UK offices • Create special social activations with social editor for NOWNESS channels • Assist the Creative Director with day-to-day coordination of tasks and creative development including image research, deck design, concept development and talent research
• Support Head of Social Media to develop social strategy • Work with Head of Video to create social videos • Production & project management for digital and social campaigns • Coordination and programming of social and video roll out • Communications between Dazed Media teams • Liaison between China, South Korea and UK offices • Work with Digital Strategist and Data Manager when needed on social data requests and reporting
• Manage social media accounts • Create social media contents including video/photo shoots and copywriting • Monthly analytical reports on performance • Assist the press team with Asian market strategies and approaching talents and celebrities in Asia • Brainstorming, executing and budget controlling for advertising campaigns
• Filming and video editing for London Fashion Week Mens • Conduct street style interviews