London, England, United Kingdom
Behavioural scientist and insights strategist with a background in healthcare and finance, focused on turning complex human decision‑making into clear, usable direction for commercial, clinical and product teams. I work across patient journeys, HCP engagement and multi‑market launches where evidence needs to be robust and actionable. I specialise in framing the right questions, synthesising mixed‑method research, and guiding cross‑functional teams to operationalise insights in communication, engagement and product strategy. My goal is to make rigorous research intuitive for non‑experts and directly connected to strategic decisions. My strengths include clear storylining, structured thinking, stakeholder collaboration, and calm delivery in high-pressure settings. Always open to ideas on behavioural science, consumer insights, and evidence-driven product decisions.
Senior Research Manager Equivalent - Deliver behavioural insights that support global healthcare product and brand strategy. - Lead insight sessions with stakeholders, turning complex findings into clear, practical recommendations. - Translate research into decisions on content, messaging and product enhancements. - Design and analyse surveys, behavioural metrics and segmentation studies on patient and HCP decision‑making. - Support business development through insight‑led client pitches and proposals. - Train and mentor colleagues in behavioural science frameworks (e.g. COM‑B), building internal capability. - Finalist for a Best of Business Intelligence award for a simulated product launch, recognising analytical rigour and clear strategic thinking.
Research Manager Equivalent - Applied behavioural science frameworks to understand patient and HCP decisions across multiple therapy areas. - Mapped consumer journeys to identify cognitive barriers and drivers shaping health‑related decisions. - Applied behavioural models to inform brand positioning, content strategy and engagement approaches. - Delivered insight sessions and internal training on behavioural science, linguistic analysis, and social media listening. - Invited to speak at academic and industry forums on the role of behavioural science in strategic decision‑making. - Recipient of Hercules Innovation Award for creating 40+ card Nudge Deck toolkit used to support strategic decision‑making and idea generation.
Associate – Trading Analytics & P&L - Built and enhanced analytics systems using MS Access and Excel to analyse $200M+ trading portfolios, surfacing behavioural and risk patterns in trading activity. - Partnered with EMEA/Asia trading and finance to streamline data workflows and reporting, improving accuracy and speed of customer‑facing decisions. - Led data automation and query optimisation that removed 2.7 FTEs of manual work, enabling faster and more reliable risk and performance insights. - Key point of contact for complex issues on fixed income and derivative products, coordinating with global desks to resolve breaks and ensure control quality.
Analyst – Fixed Income & P&L Analytics - Won Spot Award for designing a control and analytics workflow that reduced operational risk incidents on exposures of c.$100M. - Built and maintained daily P&L and fixed income product analytics, highlighting key revenue and risk drivers for EMEA & Asia trading and finance teams. - Became subject‑matter expert on derivative products and P&L, advising stakeholders on balances and variances on books exceeding $500K–$1M. - Documented and scaled best practice by authoring 10+ process playbooks, leading cross‑training, and mentoring interns and new joiners.
- Led growth, market research, and branding for early-stage mobile app, driving user acquisition and product positioning. - Conducted market research and user interviews to inform product features, branding, and go-to-market strategy - Moderated cross-functional brainstorming sessions to define advertising campaigns and growth experiments - Built client relationships and supported business development to secure early partnerships and pilot programs