New York City Metropolitan Area
Saddiq Saka is a Forbes featured marketer and tech investor with expertise in AI, customer experiences and Go to Market initiatives to acquire and retain engaged customers.
• Built and maintained relationships with global clients to achieve 105% of sales target. Provided strategic guidance to clients regarding digital strategies and content syndication through web page templates, digital content, and advertising campaigns. Grew 2 of the top 5 accounts - AMD and Electrolux. • Successfully launched first commercially viable Virtual Reality Augmented pilot platform in the UK and France. Clients included: AMD (chip manufacturer), Electrolux (Home Appliances), Whirlpool (Home Appliances) and Seagate (Hard Drive manufacturer). • Worked with Electrolux to add customer reviews to 7 new countries including the Baltic region which improved shopper add to cart rates by 25.5%. • Instigated regular client reviews at Whirlpool HQ in Milan which secured new content creation deals worth £50k; ABC testing of content and web page shopper insights packages worth £25k and expansion into Russia Italy, Spain, Portugal, worth £50k. This increased interaction rates to 7% and grew overall value of contract by 36%. • Liaised with Global Marketing director of Seagate on contract negotiations through to implementation. Expanded program to APAC and 120 retailers. Designed, conducted and facilitated an AB test which revealed a 12% increased add to cart rate. Created a business case for adding comparison tables to their online pages which improved overall customer experience, increased brand loyalty and increased add to cart rates by 4.5%.