Istanbul, Istanbul, Türkiye
Responsible from operator accounts & Israeli market and their related distributor network for Microsoft Mobile Device Sales group in the Emerging Middle-East region Responsible from B2B sales and strategy implementation for Microsoft Mobile Device Sales group
Led field operations of Microsoft Mobile Device Sales (Formerly known as Nokia until 04/14) with 16 field executives covering major retail outlets of operator and consumer electronics channels in 68 cities Led academy team with 3 certified trainers which provide training for mobile devices and services for the related sales staff, operator trainers or for the Microsoft field executives Managed web portal for the dealers that establish a mutual communication and training platform across the operator and mixed channels, covering most of the dealers or retail sales staff in Turkey Organized quarter-based sell-out campaigns for the major dealers in the operator channel which actualize in different support levels according to the sell-out performance versus their target Ensured brand visibility through supporting merchandising activities in the retail field
Managed product assortment, sales value, sales volume, gross margin contribution and marketing activities of Nokia devices and gear products in Nokia branded retail stores Responsible for Indirect Online Sales channel and forming partnerships with e-commerce web sites in Turkish market in order to increase Nokia sales, brand awareness and brand presence in the online space Responsible for Nokia accessories sales and management of its distribution landscape in general/operator retail and consumer electronic stores channels
Managed and restructured non sim-embedded product categories which encompass the entire product assortment inside Turkcell exclusive stores (TIM stores) Developed exclusive services geared towards customer, franchiser and operator needs for TIM stores Drove sales growth by developing and managing the necessary processes and forming business partnerships with various local and multinational suppliers Managed product portfolio and analyzed product efficiency inside the stores to increase store revenue Differentiated the stores according to economic and demographic information of the regions