United Arab Emirates
I’m a regional transformation and PMP certified leader with over 10 years of experience helping businesses improve how they operate, scale, and grow. My career has spanned FMCG, e-commerce, logistics, and technology, where I’ve worked on simplifying processes, introducing the right systems, and helping teams work smarter using data. I enjoy connecting strategy with execution, turning big ideas into practical changes that improve performance and profitability. I’ve led large transformation initiatives across companies like Kraft Heinz, Talabat, Bayut-dubizzle and Fetchr, working closely with commercial, operations, and tech teams across multiple markets My experience includes implementing digital transformation, operational excellence, change management, enabling ERP and planning systems, building reporting frameworks for leadership, guiding teams through change in fast-moving environments. At the core, I focus on bringing people, processes, and technology together in a way that creates lasting impact.
¬Working on strategic and major revenue generating projects to execute and stabilize operational processes while ensuring cost optimization. ¬Liaising with management, heads of department and General Managers to prepare dept. and country wise high level metric reports for the board/investors along with detailed insights on the negative and positive aspects of the overall operational health of the company compared to set targets as well as historical trend. ¬Identifying new market opportunities, undertaking feasibility and cost benefit analysis to implement new business strategies ¬Working with product managers to launch new products or features and on regular improvements of existing products for better client and customer experience. ¬Managing change and major issues by coordinating with multiple business units to ensure seamless business continuity.
¬Managing projects from conceptual design to delivery, understanding client’s business model, synchronizing with various internal teams such as product, operations, others and setting up processes to ensure smooth transition of operations between clients and Fetchr while managing scope, timelines and budget. ¬Manage communications and understanding with diverse technical and non technical groups spanning all organization levels both internally as well as externally. ¬Launched multiple business models within Fetchr for last mile services including but not limited to bank deliveries, same day deliveries, cold chain deliveries, hands free shopping (expanded to 3 countries), having 50+ clients on boarded collectively. ¬Managed operations scalability to handle peak volume operations in KSA reaching 10X the daily order volume. ¬Perform costing analysis on various functions to identify the major cost centers and explore options to optimize them. ¬Provide quantitative & qualitative consultation to peers for any changes in the processes. Help them in decision making by providing detailed analysis.
¬Process improvements - Analysis of existing process, understand the bottlenecks using techniques like Value Stream Mapping and Time Motion Study, implement necessary changes to optimize the supply chain. Created tools and templates which save time and improve visibility in the day to day the operations. ¬Worked on various tech improvements to improve the customer and client facing side of tools to improve user functionality and experience. ¬Categorization of then existing clients into various zones based on their NPS score and working on the danger zone clients with the account manager to increase SLA percentage of the client in turn increasing volumes for the company multiple folds. ¬Warehousing – Evaluated various solutions and met multiple vendors to improve the warehousing aspect and improve efficiencies in day to day operations. Identified ways to improve the cost savings to Fetchr.
Monitoring of the overall eCommerce supply chain (product flow from multiple business units, content production, stock management and merchandising). Preparation and maintenance of the Management Information system in the form of dashboards, reports, metrics for consolidated business performance summary. Generating and Publishing daily, weekly, monthly reports and presentations for the senior stakeholders. Data Mining & Analysis across various KPIS’s and give qualitative recommendations for decision making to help drive operational/financial performance. Real time tracking and analyzing of website performance and making merchandising changes. Identifying supply chain anomalies and coordinate with different divisions to resolve issue. Identifying and mapping current processes, removing non value added activities, process efficiency and performance optimization by participating in quality improvement projects. Facilitate strategic planning and development through data collection related to competitive and consumer analysis.