Bengaluru, Karnataka, India
Product and Growth professional with 10+ years of experience with B2B SaaS and B2C products. I am currently working at a sales-tech SaaS startup, Apollo.io, as a Principal Product Manager, managing Chrome Extension, Retention & Mobile App, where I joined 5 years back as their 1st Growth PM. The last few years have been a transformational journey where we have grown 20X+ in ARR & and the number of employees, and gone from a Series A to a Series D stage, now valued over $1.6B! I work as a remote employee partnering with a global workforce spread across time zones, where I have managed to ship multiple products and experiments that have improved metrics such as Paid conversion, Activation, and Churn. Previously worked in intrapreneurial setups during early & and growth stages in large organizations like Flipkart and Vodafone with highly matrixed structures. Keen interest in Internet products, specifically Growth. Key Skills: Product Management, Product-led growth, Growth Marketing, Product Analytics
I manage the Monetization & Chrome Extension portfolios
I started as the first Growth focused Product manager on the team and have conducted multiple A/B experiments & optimized various parts of the Product-led growth funnel using data-backed & user feedback-driven insights. Over the last 2+ years, I have built & executed a Product roadmap for all growth areas- Acquisition, Onboarding, Retention & Monetization using data-backed & user feedback-driven insights along with 8 Engineers, a Designer, and a UX researcher.Some of the key areas that I worked on: Monetization - Conducted multiple experiments on the self-serve channel, including pricing & packaging, to optimize for paid conversion, revenue retention & revenue expansion - Result- 3X growth in ARR, 60% increase in paying clients. 2X+ increase in Paid conversion User experience & Retention - Experimented on new user onboarding experience to increase users reaching Aha moment by 35% - Simplified overwhelming workflows & improved education on the app to boost NPS from 42 to 55 - Launched multiple new features to drive Growth- Self-serve credits, International Dialer, Meeting scheduler, etc. Incubated Apollo’s Chrome Extension within Growth for 9 months - Using various feedback channels, conducted multiple experiments to improve user engagement & experience - 3X growth in WAUs primarily driven by a 2.5X increase in adoption, 20% increase in Retention - Launched 2 features to expand workflows on Extension- Apollo Everywhere & Google Calendar
Flipkart Video is an Interactive OTT platform that resides on the Flipkart shopping App. I was part of the core team that launched the product & was responsible for User Growth, Product Marketing & Analytics • Worked on multiple Product-led growth initiatives to drive Retention, Engagement & Activation • Manage Product marketing for Video via on-platform channels to drive Adoption & Retention- Merchandising & CRM (Push Notifications, E-mail, SMS etc.) • Led to a 5X growth in DAU, 3X growth in D1 Retention & 2.5X improvement in Activation in 2020
Led a team of 3, responsible for Engagement & Retention of an active user base of 300 Mn+ using Push Notifications and In-stream Video ads. • Optimized segment & content used in notifications to increase CTRs by 20%, supported by extensive A/B testing • Increased number of In-stream Video Ad Impressions delivered from 100 Mn to 600 Mn+per month • Increase in conversions by up to 40% by leveraging Targeting In-stream Video Ad campaigns • Managed high impact campaigns during IPL & other cricket tournaments leading to peak concurrency of 12.7 Mn (then world record)
Lead user growth product roadmap, focus on Activation, Retention & User Experience of Vodafone Play (video streaming app). • Worked with Design & Engineering to refine user experience to reduce friction, personalization & repeat behavior • Managed CRM channels (Push Notifications, SMS & E-mail), crafted Segmentation framework & strategy • Set-up automated campaigns with a focus on personalization, reducing friction, habit-forming nudges & win-backs • Managed content partner relationships & creative agency. • Led to 7X growth in MAUs, 2X growth in Watch Time, 34% uplift on Activation & ~50% increase in Monthly Retention
Part of the core team selected to work with CEO Designate, Vodafone Payments Bank - Worked with Mpesa leadership to define a long term strategy of the Payments Bank for Growth & Monetization - Participated in Primary user research and Industry experts for inputs in the Product roadmap - Engaged & evaluated external Fintech companies for Partnerships- Payment gateways, Insurance, Data Intelligence etc.
Part of the prestigious one year Discover Program which gives a cross-functional experience in the field of Sales and Marketing
Formulate Strategy for the growth of Wellness Portfolio in Modern Trade (Hypermarkets) - Identified Purchase drivers and barriers via on-ground Primary research in Hypermarkets - Recommended a Category Management Solution for the overall growth of the Wellness category to maximize retailers’ Rupee Gross Margin - Received a Pre-Placement Interview (PPI) based on performance