Istanbul, Türkiye
I am an experienced Head of Engineering with over 20 years in the tech industry, currently leading the engineering efforts for Getir Market and Cross Domain tribes, managing a team of 100+ engineers. Getir Market, as the company’s main vertical, is at the heart of the Getir ecosystem, powering its core business operations. My role involves scaling complex systems, optimizing performance, and fostering cross-team collaboration to drive innovation and efficiency. In addition to leading Getir Market, I oversee the Cross Domain tribe, which includes critical domains such as Search & Recommendation, Customer Support, User Communication (push, SMS, email), and Payment systems. These foundational services play a key role in ensuring a seamless user experience across Getir’s multiple verticals. By unifying and streamlining engineering efforts, I help reduce redundancy, accelerate development, and create robust, scalable solutions that drive customer engagement and business growth. Throughout my career at Delivery Hero, Hepsiburada, and Turkcell, I have led high-impact, transformative projects that align technology with business strategy. My expertise spans product innovation, operational excellence, and large-scale system architecture, enabling me to build systems that are both customer-centric and highly scalable. Beyond technology, I am passionate about fostering a strong engineering culture, where teams thrive through collaboration, innovation, and continuous learning. I believe that high-performing teams deliver the best solutions, and I actively cultivate an environment that encourages ownership, technical excellence, and creativity.
As Vice President of Engineering at Getir, I lead the engineering strategy and execution for Getir Market, the company’s core vertical, and oversee Cross Domain services, working with a team of 100+ talented engineers. My focus is on scaling technology, optimizing performance, and fostering a strong engineering culture that enables innovation at scale. What I Do: 🔹 Engineering Leadership: Define and drive technology vision and strategy, ensuring that engineering efforts align with business goals. 🔹 Scaling Getir Market: Oversee the growth and evolution of Getir’s primary business vertical, ensuring reliability, scalability, and a seamless customer experience. 🔹 Cross-Domain Optimization: Lead engineering for Search & Recommendation, Customer Support, User Communication (Push, SMS, Email), and Payment systems, making sure they run smoothly across all verticals. 🔹 Efficiency & Unification: Work on reducing silos, improving collaboration, and implementing best practices, so teams can build faster and smarter. 🔹 Performance & Scalability: Architect high-performance systems that can handle millions of users while keeping operations cost-efficient. 🔹 Building & Growing Teams: Invest in people, culture, and leadership, ensuring that teams are empowered, motivated, and set up for success. What I Care About: 🚀 Creating Scalable & Reliable Systems – Building platforms that work seamlessly, no matter how fast we grow. 🔍 Delivering Meaningful Customer Experiences – Using AI-driven search, smart recommendations, and seamless payments to make Getir even more intuitive and efficient. 💡 Fostering a Strong Engineering Culture – Encouraging ownership, collaboration, and innovation at every level. 📈 Driving Business Impact Through Technology – Aligning engineering with product and business needs to create real, measurable value.
As Senior Engineering Director at Getir, I lead the engineering efforts for Getir Market—the company’s main vertical—and the Cross Domain tribes, overseeing a team of 100+ engineers. My role is focused on scaling complex systems, driving innovation, and optimizing engineering efficiency to enhance Getir’s super app and ensure a seamless customer experience. Key Responsibilities: 🔹 Engineering Leadership: Oversee the development of core functionalities powering multiple verticals, ensuring scalability, resilience, and high performance. 🔹 Cross-Domain Strategy: Manage Search & Recommendation, Customer Support, User Communication (Push, SMS, Email), and Payment systems, ensuring they operate efficiently across all verticals. 🔹 Unification & Optimization: Drive unification initiatives to streamline engineering efforts, reduce redundancy, and improve developer productivity. 🔹 Scalability & Performance: Architect and implement high-performance, scalable systems, improving customer engagement and retention. 🔹 Team Development: Foster a strong engineering culture, mentoring leaders and empowering teams to innovate and excel. Areas of Focus: 🚀 Getir Market Leadership: Responsible for the engineering behind Getir’s primary business vertical, ensuring its continued growth and technological advancement. 🔍 Search & Recommendation: Oversee the development of advanced search algorithms and recommendation systems to personalize user experiences. 💬 Customer Communication & Support: Optimize push notifications, SMS, email interactions, and customer support services to enhance engagement and operational efficiency. 💳 Payment Systems: Ensure secure, scalable, and efficient payment processing solutions for a seamless checkout experience. Skills: 🔹 Engineering Leadership · Scalability & Performance · Agile Methodologies · System Architecture · Cross-Team Collaboration · Technology Strategy · Budgeting & Cost Optimization
As Software Engineering Director at Delivery Hero, I have been playing a part in leading and creating the entire software engineering structure for our quick commerce consumer experience from scratch. My leadership involves overseeing the development of web and mobile applications across 21 countries under three brands in different regions, enhancing our global presence and consumer interaction. Key Responsibilities: Architect and implement the strategic vision for quick commerce consumer experience, focusing on innovative web and mobile platforms (iOS, Android). Built and now manage a dynamic team structure from the ground up, comprising 8 squads within 3 main domains to deliver exclusive e-commerce solutions. Facilitate cross-regional team coordination to ensure a consistent, high-quality user experience tailored to diverse markets and brand identities. Areas of Focus: Team and Domain Creation: Established all teams and domains from scratch, setting a strong foundation for the quick commerce product line. Application Development: Lead the design and deployment of high-performance web and mobile applications. International Strategy: Manage and synchronize efforts across different regions to deliver a suitable yet region-specific shopping experience.
As the Product Engineering Director at Hepsiburada, a leading e-commerce platform, I was a pivotal key player in steering the technological innovations and improvements across the company's digital interfaces. My tenure was marked by significant advancements in web, mobile web, and app technologies, directly contributing to enhanced user experiences and operational efficiencies. Key Responsibilities: Strategically led and managed the entire pre-order process, encompassing web, mobile web, and mobile application platforms. Directed a large-scale engineering team of 180 professionals, enabling a collaborative environment and encouraging innovation. Orchestrated the activities of 15 distinct product development teams, aligning their goals with the company's strategic objectives. Regularly collaborated with cross-functional departments, including marketing, sales, and customer service, to ensure a cohesive product strategy. Areas of Team Responsibility: Web & Mobile Site: Lead development and continuous improvement of web and mobile site interfaces, focusing on user-friendly designs and seamless navigation. Mobile Application: Managed the enhancement of mobile application functionalities, prioritizing user interfaces and robust performance. Customer & Campaign Management: Led initiatives to improve customer engagement and retention through targeted campaigns and personalized experiences. Checkout & Shipping: Seamless checkout and shipping processes, enhancing operational efficiency and customer satisfaction. Search & Navigation: Implemented advanced search algorithms and navigation tools to improve product discoverability and user journey. Payment Processing: Upgraded payment systems to ensure secure, fast, and reliable transactions. Recommendation Systems: Developed sophisticated recommendation algorithms to personalize user experiences and increase sales conversion rates.
Responsible for the software development team, which consists of 30 team members. Team Responsibilities: Hesabim, Sirketim, Platinum Mobile Applications E-commerce platform Corporate Self-Care Application Superonline web site
Managing the 15-person software development team, allocating resources to ongoing projects, and enforcing deadlines.Java, Spring MVC, and Hibernate are the major technologies for development. Team Responsibilities: Developing Turkcell e-commerce platform and new features using Java, Spring MVC, hibernate technologies Developing Turkcell Corporate Self-Care Application using Java struts technologies. Developing Turkcell Superonline Individual Self-Care Application using Java technologies.
Managed the 10-person software test team, allocating resources to ongoing projects and new projects. HP Quality Center, HP QTP Test Automation Tool, PL/ SQL are the major technologies for the test team Team Responsibilities : Functional Testing of Individual Self-care application on internet. Functional Testing of Corporate self-care application on internet. Functional Testing of Turkcell Superonline Individual self-care application on internet. Write and keep up-to-date test scenarios Prepare and develop test automation scripts.