Gurgaon, Haryana, India
> Sales and Marketing professional with more than 7 years of work experience > Education - MBA (Marketing) from MDI Gurgaon > Current - Digital marketing strategist at Google > Past - Senior Manager, Strategy and New Initiatives at HT Media - Category growth marketing manager at Paytm Mall for FMCG category - B2B Sales Manager for Paytm Payment Solutions > Skills - Marketing, Digital Marketing, ATL, Media Planning, Client Solutions, Sales, Go-to-market strategy, Team management and Relationship Management
- Creating client solutions to fulfill their marketing objectives using HT Media's Marketing Mix: Print Media, Digital Media, Radio and On-ground events - Media Planning for startups to achieve their brand awareness and user acquisition goals - Create incremental revenue opportunities for HT Group through new initiatives: building go to market plan for new initiatives and driving their execution - Working with cross-functional teams to enhance HT Media's digital product features to improve user experience, increase engagement and acquire new users New Initiatives worked upon: 1. HT Auto ( auto.hindustantimes.com) - Dedicated digital platform for Automotive Industry. Within six months of launch the platform reached 5 million monthly visitors. 2. Hindustan Smart (smart.livehindustan.com) - Hyperlocal news platform for 10 non metro cities- Lucknow, Patna, Jaipur, Indore, Agra, Kanpur, Meerut, Varanasi, Muzzafarpur, Ranchi 3. HT Accelerate - Initiative to drive HT Media partnerships in the Electric Vehicle space
- Maintaining the category P&L - Planning and executing ATL and digital marketing campaigns for Fmcg category - Customer segmentation and targeting to drive new and repeat purchases - A/B testing and performance metrics analysis to improve the efficacy of marketing intiatives - Conceptualizing, developing and executing CRM campaigns ( emailers, SMS, push notifications) - Coordinating across multiple functions (operations, supply, central marketing, product) internally to ensure best user experience
Looking after corporate alliances for : - Paytm food and gift wallet : Completely digital, tax saving offerings - Gratification solution : real time payout solution for incentives, loyalty and rewards - Paytm payment solutions : online and offline payment integrations
Finance Function restructuring for a pharmaceutical client: • Studied and analyzed the current operating model of the finance function of the firm • Benchmarked the current operating model with the best industry practices • Presented insights based on current and future plan of business • Recommended the restructuring to improve the operational and functional efficiency of the firm