Redwood City, California, United States
- Led the ideation, development and launch of a new personal loan product ($400M market opportunity) - Responsible for Product Strategy & Roadmap, Analytics, P&L, GTM Strategy, and Sales Enablement
- Conducted in-depth market and financial analysis to build business cases for company-wide strategic investment opportunities - Partnered with marketing managers in all stages of campaign management – target segment identification, opportunity value estimation, campaign success metric definition, and performance reporting
The key objective was to develop an analytics and visualization platform for the research scientists to optimize cancer tissue analysis for high-throughput drug screening process - Workflow design: Designed end-to-end process workflow to eliminate multiple manual steps, reduce errors and make the process scalable - Database creation: Developed a SQL database on AWS, and a data ingestion pipeline using Python scripts - Data visualization: Identified KPIs and created an interactive dashboard in Tableau for the research scientists to analyze patient screen results
Summary - Worked on multiple international consulting engagements across various industries including Lifesciences, FMCG, Beverages, Service Operations and Healthcare - Analyzed and synthesized large and complex data sets to derive key business metrics to achieve the client's growth targets or optimize operational costs - Collaborated extensively with client business teams like Finance, Operations, Sales and Engineering to gather business requirements - Empowered client leadership and client teams with key strategic business insights and recommendations using impactful dashboards and presentations Key Projects: Financial Growth Analytics for a Fortune 500 IT Services company Objective - Develop an optimal end-to-end GTM strategy Contribution - Evaluated the client's 8 service offerings against key financial performance metrics; created a churn prediction model for high-risk accounts; provided recommendations on how to restructure the offerings Augmented Reality (AR) Implementation Strategy for a German Pharma company Objective - Enable the client to leverage AR technology to digitize their drug packaging operations Contribution - Gathered use cases by working closely with client business teams; performed A|B testing to analyze operational benefits of AR; designed comprehensive implementation roadmap
Project - Operations Analytics for a leading Beverages company Objective - Enable the client to realize post-merger operational savings Contribution - Analyzed and modeled complex operational data using SQL; created KPI benchmarks and estimated long-term potential savings: prepared Tableau dashboards for multi-level metric reporting