Chandigarh, India
Architecting content solutions that bridge the gap between brands and their target audiences, driving organic growth through strategic inbound marketing practices. As a Senior Content Writer and Copywriter, I specialize in translating complex ideas into engaging narratives optimized for both user experience (UX) and search engine algorithms. My experience spans in-house (Seasia Infotech/BugRaptors) and agency environments (Finndit), covering: -- Developing data-informed content strategies aligned with business KPIs. -- Crafting long-form articles, pillar pages, and blog posts leveraging keyword research and SEO best practices to improve rankings. -- Optimizing website copy and microcopy for clarity, conversion, and usability. -- Executing Social Media Optimization (SMO) strategies to enhance reach and engagement. -- Applying persuasive copywriting techniques across various digital assets (PRs, e-books, landing pages). -- Supporting podcast production ('ExperTales') with content structuring, research, and scripting assistance. Adept at leveraging CMS platforms like WordPress and interpreting insights from SEO and web analytics. Driven by a desire to stay ahead of digital trends and algorithms, I excel in environments demanding creativity, technical proficiency, and measurable results. Fluent in English, Hindi, and Punjabi. Let's connect to discuss how high-performance, optimized content can elevate your brand's digital presence.
Lead content strategy and technical writing for the organization, focusing on software quality assurance and automation frameworks. Mentor junior writers by providing technical guidance and editorial feedback to maintain high standards of content accuracy. Develop the AI Reliability Roadmap strategy, focusing on guardrails for enterprise-grade applications. Oversee the end-to-end production of corporate blogs and detailed technical assets to establish industry authority.
Working as a senior content writer with the following responsibilities assigned to me. ● Writing blogs, articles, corporate blogs, PRs, and e-books for BugRaptors (our in-house project). ● Creating SEO based social media content for growing social media channel of BugRaptors. ● Writing website content for BugRaptors, for helping the website grow their websites organically. ● Creating graphic content, GMB Descriptions, helping my juniors, and many other responsibilities. ● Also, helped my company grow a podcast channel, ExperTales with content related questions, the camera work and the lighting situations.
Worked as a senior content writer and copywriter with the following responsibilities in the company ● Writing blog articles for different clients, including the likes of Trycyfer, Nutro Life Science, Maharaja Mahal, and many others. ● Creating SEO based social media content for growing social media channels of our clients. ● Writing website content for our clients for helping them grow their websites organically. ● Creating graphic content, GMB Descriptions, and many other responsibilities related to content.
Feb 2019-Feb 2021 Worked as an ad writer for the Creatives Process ● Curating google ads based on the content extracted from the website based on the keywords provided by the advertiser. ● Creating Excel Sheets and helping the team manager keep track of employees’ curation data on a daily basis. December 2021-July 2022 Worked as an image extractor for the Dynamic Image Extraction (DyIE) ● Extracting images from the landing page(LP) based on the business offering of the brand and the curated ads. ● Assisting the team leader with daily google meetings with the entire team for feedback sessions.
Worked as a content writer with the following responsibilities in the company ● Writing blog articles for different clients, including the likes of Centex Technologies, Ashley Furniture, Shawn Camp Insurance & many more. ● Creating SEO based video content for growing video channels of our clients. ● Writing meta-tags, meta-descriptions and product descriptions for several websites and products to increase the SEO growth of such websites. ● Creating website content for our new clients in order to help their websites grow organically.